Events Marketing Manager

Saint Paul, MN (Remote)

Salary Not AvailableMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own end-to-end events and webinars program to drive pipeline, brand activation, and ROI; lead strategy, content, and repurposing while coordinating with marketing and sales across multiple formats.

  • Strategy & Execution: Set audience, objectives, detailed plans, and cross-functional alignment for in-person and virtual events.
  • Brand Experience & Content: Design compelling experiences, storytelling, speaker coaching, and content repurposing into video, blogs, and social assets.
  • Demand Gen & ROI: Enable lead capture and handoff, manage budgets, measure performance, and deliver actionable optimization insights.

Job Description

Responsibilities

  • Strategic planning and execution of in-person events aligned to business goals that enhance engaging conversations, brand storytelling, and drive lead generation
  • High-quality partner events that advance shared objectives and strengthen key relationships
  • Seamless management of event logistics, vendors, and budgets to ensure an on-time, engaging brand experience and presentation with a focus on ROI
  • Engaging, results-driven webinars that support pipeline growth, customer education, and market visibility
  • Confident, well-prepared speakers through presentation coaching and content support
  • Integrated lead-capture and handoff processes that support demand generation and revenue growth
  • Repurposed webinar and event content, including short-form videos, blog posts, social media posts, and other campaign assets that extend the value of each program
  • Timely event and webinar reporting with actionable insights for continuous improvement
  • A consistent brand experience across all events and webinars that reinforces Vomela’s values and market position

Requirements

  • Bachelor’s degree in marketing, communications, or a related field and 3+ years’ B2B marketing and events experience, with a track record of planning and executing high-impact in-person and virtual programs (webinars, trade shows, field events) that bring the brand story to life, generate leads, and deliver measurable business results.
  • Delivers high-impact quality in-person and virtual events and webinars with a consistent record of results
  • Brings experience with trade shows and other event formats, strong storytelling, presentation creation, and core marketing tactics
  • Understands B2B/B2C marketing principles and SaaS business dynamics, including the industry landscape and target audience
  • Strong writing and editing skills, with the ability to turn complex ideas into clear, audience-relevant messaging.
  • Able to write compelling webinar descriptions, event promotions, speaker talking points, follow-up copy, and supporting campaign content.
  • Brings a strong eye for tone, clarity, and brand alignment across event and webinar communications.
  • Exceptional analytic and problem-solving skills, with ability to assess performance, identify areas for improvement, and make data-driven decisions
  • Excellent communication skills (written and presentation); connects customer needs to product value
  • Works effectively across functions, particularly with Marketing and Sales teams

Benefits

  • Health Care Plan (Medical, Dental & Vision)
  • Retirement Plan (401k)
  • Life Insurance (Basic, Voluntary & AD&D)
  • Paid Time Off
  • Short Term & Long Term Disability
  • Training & Development
  • Wellness Resources