Events and Marketing Manager

Miami, FL (On-site)

$57K/yr – $65K/yrMid Level1+ years expFull time

Posted 23 hrs ago

Job Summary

Own and execute the growth-focused marketing strategy and annual plan, from audience acquisition and engagement to events, content, and brand activation, while managing budgets and performance metrics.

Job Description

Responsibilities

Growth Strategy & Planning (your top priority)
Build and own the annual marketing plan, broken into quarterly goals and a monthly calendar
Set targets for first-time visits, intro offer sales, memberships and retention with the GM
Manage the marketing and events budget; decide where each dollar goes and report the return
Spot opportunities on your own (seasonal moments, local events, school calendars, new audiences) and bring a plan, not just an idea
Member & Visitor Acquisition
Run the new-visitor journey from first click to membership: intro offers, first-visit experience, follow-up and conversion
Build and manage email and SMS campaigns in our CRM for leads, new visitors, lapsed guests and members
Plan and manage paid social campaigns and track cost per lead and cost per new member
Own our local search presence: Google Business Profile, reviews, listings and website updates

Requirements

3+ years in marketing, events or community growth, with at least one role where you owned a plan and its results, not just the tasks
A track record of growing something measurable: memberships, attendance, sales, subscribers or foot traffic (bring the numbers)
Hands-on experience with email/SMS marketing and a CRM (GoHighLevel, HubSpot, Mailchimp or similar)
Working knowledge of Meta Ads Manager and basic campaign analytics
Comfort with spreadsheets, budgets and ROI; you like knowing what worked
Strong writing skills and a feel for brand voice
Solid Canva skills and the ability to create quick, on-brand graphics and short-form video
The self-discipline to manage your own calendar, priorities and deadlines without reminders
An outgoing, genuine presence; you can talk to anyone, from a first-time climber to a business owner
Availability for regular evenings and weekends when events call for it

Preferred

Attitude is everything, and our Events & Marketing Manager is: Resourceful. Relentless. Self-driven. Engaging.

Benefits

Competitive base salary
Performance bonus tied to membership and visitor growth targets
Free Las Rocas membership, plus guest passes and discounts for friends and family
Paid time off / health benefits
Real ownership of a brand in its first year, and the chance to build the playbook from scratch

Salaries

Posted range

$57K/yr – $65K/yr

Taken straight from the job posting.

The middle of this range ($61K) is 39% below the median base salary for Events Marketing Manager roles in the United States ($100K).

Events Marketing Manager median pay in the United States

$100K/yr

Most pay falls between $94K and $120K. Based on 26 salaries.

See all Events Marketing Manager salaries See more Events Marketing Manager jobs

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