Responsibilities

• Develop and manage the overall event marketing strategy aligned with company growth, brand awareness, customer engagement, and pipeline generation goals
• Identify and evaluate strategic event opportunities, including conferences, tradeshows, sponsorships, executive dinners, webinars, partner events, and customer programs
• Create annual and quarterly event roadmaps, budgets, and success metrics in collaboration with leadership, Sales, and Marketing teams
• Establish event objectives, KPIs, target audiences, and post-event measurement frameworks to evaluate business impact and ROI
• Recommend new event concepts, engagement strategies, and experiential opportunities to strengthen brand presence and market positioning
• Own end-to-end planning and execution for tradeshows, conferences, and marketing events, partnering with Demand Generation and Content Marketing teams on post-event follow-up
• Lead all event logistics, including booth strategy, vendor management, sponsorship deliverables, shipping, travel coordination, on-site execution, and communications
• Partner with Creative, Content, and Sales teams to ensure cohesive messaging and strong attendee experiences across all touchpoints
• Develop detailed event timelines, project plans, and operational checklists to support successful execution
• Manage event budgets, contracts, and vendor relationships while identifying opportunities for efficiency and optimization
• Oversee lead capture processes, attendee engagement initiatives, and post-event follow-up strategies
• Track and analyze event performance metrics, including lead generation, pipeline influence, attendee engagement, customer retention impact, and ROI
• Deliver pre- and post-event recaps along with strategic recommendations to leadership and stakeholders
• Use insights and analytics to continuously improve event strategy, audience targeting, and engagement tactics
• Collaborate with Sales and Marketing Operations teams to ensure event attribution and reporting accuracy
• Serve as the primary liaison between Marketing, Sales, Product, Leadership, and external partners for event-related initiatives
• Support integrated marketing campaigns tied to key events, product launches, thought leadership initiatives, and strategic partnerships
• Help align event strategy with broader brand, communications, and demand generation efforts
• Contribute to executive visibility opportunities, including speaking engagements, sponsorships, customer events, and industry partnerships
• Maintain event calendars, project plans, budgets, and campaign timelines with strong attention to detail and accountability

Requirements

• 5–7+ years of experience in event marketing, experiential marketing, tradeshow management, or integrated marketing
• Proven ability to develop and execute strategic event programs that support business growth and brand objectives
• Strong project management and organizational skills, with the ability to manage multiple priorities simultaneously
• Experience managing budgets, vendors, sponsorships, and complex event logistics
• Proficiency with HubSpot, CRM systems, marketing automation platforms, and event reporting tools
• Strong analytical mindset with experience measuring campaign and event performance
• Excellent written, verbal, and interpersonal communication skills
• Collaborative, proactive, and solutions-oriented approach
• Ability to adapt quickly in fast-paced environments and evolving priorities

Preferred

• Proficiency with HubSpot, CRM systems, marketing automation platforms, and event reporting tools
• 5–7+ years of experience in event marketing, experiential marketing, tradeshow management, or integrated marketing
• Strong project management and organizational skills, with the ability to manage multiple priorities simultaneously
• Experience managing budgets, vendors, sponsorships, and complex event logistics
• Strong analytical mindset with experience measuring campaign and event performance
• Excellent written, verbal, and interpersonal communication skills
• Collaborative, proactive, and solutions-oriented approach
• Ability to adapt quickly in fast-paced environments and evolving priorities

Benefits

• A connected, virtual-first culture with a collaborative, mission-driven team
• Competitive health benefits, including medical, dental, and vision coverage
• 401(k) with company contribution
• Flexible paid time off (PTO), plus 72 hours of sick time
• Flexibility and trust—we empower our team to manage their schedules and work in ways that support their lives
• Opportunities for learning, mentorship, and professional development
• A values-driven environment where diverse perspectives are welcomed and purpose guides our work
• We’re committed to building a diverse and inclusive workplace.