Responsibilities

• Own the annual events strategy and calendar, aligning investment and prioritization to pipeline generation, client engagement, and brand goals.
• Own and report on MQL generation and MQL-to-SQL conversion goals tied to the events program; hold the team accountable to hitting these targets and course-correct quickly when performance lags.
• Set and manage the events budget, making trade-off decisions across programs to maximize pipeline return.
• Define KPIs for every event and report on business impact to marketing and sales leadership on a regular cadence.
• Manage and develop an Events Marketing Coordinator/Specialist, setting priorities, providing coaching, and ensuring high-quality execution across the event portfolio.
• Build capacity plans and delegate execution so the team can scale the number and complexity of events run.
• Own the creation, documentation, and continuous improvement of SOPs for event planning, execution, lead capture, and post-event follow-up.
• Ensure processes are consistent, scalable, and followed across all event types and by any regional or contract support.
• Partner closely with Sales to ensure MQLs generated from events are properly routed, followed up on, and converted into sales qualified pipeline; build and refine the lead handoff process.
• Work with Customer Success on client-facing events (client visits, workshops, advisory sessions) that support retention, expansion, and advocacy.

Requirements

• 3-6+ years of experience in events marketing, with at least 1-2 years in a leadership or people-management preferred.
• Experience in B2B SaaS marketing heavily preferred; background in retail media or advertising technology highly valued.
• Demonstrated track record of owning pipeline-related goals (MQL generation, MQL-to-SQL conversion) and being held accountable to them.
• Experience building or owning SOPs and scalable processes for a marketing function.
• Proven ability to work cross-functionally with Sales and Customer Success in a revenue-focused capacity.
• Experience coordinating with regional or international marketing teams.
• Experience managing award submissions and/or partner marketing programs.
• Experience with marketing automation platforms and CRM systems (e.g., HubSpot, Salesforce, Pardot) for attribution and pipeline reporting.
• Strong budget management and vendor negotiation skills.
• Excellent written and verbal communication skills, with executive-level presence.

Benefits

• Competitive salary and benefits package.
• A supportive and inclusive work environment.
• Unlimited PTO