Responsibilities

• Event Editorial Content Support (TechCrunch.com) - Draft and format SEO-friendly articles in WordPress promoting TechCrunch events such as speaker announcements and agenda highlights.
• Follow TechCrunch editorial standards and event marketing messaging
• Implement SEO best practices (headlines, metadata, keyword usage, internal linking)
• Revise drafts based on editor and stakeholder feedback
• Event Email Marketing/Attendee Support (HubSpot) - Write and format event-focused marketing and attendee emails to drive registrations and attendee engagement
• Execute edits, QA, and formatting updates based on campaign needs and brand style for targeted funnels
• Social Media Copy Support (Events) - Write targeted social media posts and content series to promote event announcements, speakers, and key moments
• Tailor messaging per platform (LinkedIn, X, etc.) to drive awareness and engagement
• Adjust copy based on campaign performance and feedback
• Event Marketing and Stakeholder Copy - Draft and refine messaging for partner promotions, speaker communications and materials, and partner media kits
• Ensure all messaging supports event marketing goals and maintains consistency across channels
• Website Content and Updates (Event-Focused) - Support updates to event website pages such as landing pages, event information pages, conversion/registration pages, and attendee portal content
• Ensure accuracy, consistency, and alignment with current campaign messaging
• Light Marketing Operations Support - Assist with basic operational tasks, including building or updating workflows, supporting automation via Zapier, generating registrant lists and performance reports, and maintaining marketing data accuracy