Responsibilities

• Manage the full lifecycle of every show Sales attends, including registration, booth logistics, shipping, staffing schedules, and badge scanning
• Build out pre show promotion so we're not walking into a show cold
• Own post show lead follow up in partnership with Sales, making sure leads actually get worked instead of dumped into a spreadsheet and forgotten
• Track spend and results per show, and tell us honestly which ones are worth going back to next year and which ones weren't
• Recommend which shows we should be at based on where our target districts and buyers actually show up
• Help design and order swag that people actually want to keep (we're aiming higher than stress balls)
• Support product marketing efforts, including one pagers, sales enablement materials, and messaging that helps Sales tell our story better
• Help keep our marketing materials consistent and current across the team

Requirements

• Experience planning and running trade shows or events. You know the difference between a good booth and a wasted one
• Comfort owning a budget and being able to explain, in plain numbers, what it bought us
• Some marketing skills beyond events, such as copywriting, campaign support, or sales enablement, whatever your specific flavor is
• Project management instincts. You can juggle a dozen moving logistics pieces without dropping one
• Comfort working closely with Sales and being the connective tissue between attending a show and generating pipeline from it
• Willingness to travel for shows (be real with us about how much you can or want to)

Preferred

• Experience in K-12, edtech, or B2B SaaS
• Experience with a CRM (Salesforce, HubSpot) for lead tracking and attribution
• Graphic design or basic content creation skills

Benefits

• Comprehensive health coverage: Medical, dental, and vision with significant employer contribution toward premiums for employees and their dependents
• 401(k) with company sponsorship: Invest in your future with us
• Generous parental leave: Time and support for what matters most
• Career growth opportunities: We’ll help you build the career you actually want—not just the next title
• Stock options: Take part in the company’s growth and success
• In-office perks: Endless snacks and drinks at our Utah HQ
• Flexible, trust-based time off: Salaried employees have flexible paid time off with minimal oversight—we trust our team to take time responsibly. Hourly roles receive paid holidays, with additional unpaid time off available upon approval