Events & Field Marketing Specialist

USA (Hybrid)

$75K/yr – $85K/yrMid Level5+ years expFull time

Posted 2 months ago

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Job Summary

Drive regional field marketing programs and events to fuel pipeline growth and brand awareness, collaborating with regional sales and global marketing.

  • Own regional field marketing initiatives, events, and demand-gen to support pipeline and brand goals.
  • Must-have: Experience executing B2B campaigns, events, and lead-generation activities.
  • Standout: Travel up to 40% and cross-functional collaboration with sales and marketing.

Job Description

Responsibilities

  • Plan and deliver impactful events, campaigns, and demand-generation programs that contribute directly to pipeline growth and brand awareness.
  • Work as part of the Regional Field Marketing team to plan and deliver marketing initiatives.
  • Partner with regional sales teams and global marketing to execute engaging customer experiences, measure performance, and continuously improve campaign effectiveness.
  • Enjoy bringing ideas to life through events and data-driven marketing.
  • Role requires travel up to 40% to support regional events and initiatives.
  • Experience executing B2B marketing campaigns, events, and lead-generation activities.

Requirements

  • Experience executing B2B marketing campaigns, events, and lead-generation activities
  • Confident planning and delivering trade shows, customer events, and partner programs
  • Understanding of demand generation, pipeline development, and campaign performance tracking
  • Strong organizational and project management skills with the ability to manage multiple priorities
  • Effective communication and collaboration with cross-functional and global teams
  • Comfortable using marketing tools such as CRM and automation platforms
  • Analytical mindset and ability to use data to measure and improve marketing performance
  • Detail-oriented and committed to delivering high-quality work in a fast-paced environment

Preferred

  • Bachelor’s degree in Marketing, Communications, Business, or a related field
  • 5+ years of B2B marketing experience
  • Experience supporting events, campaigns, and lead-generation activities
  • Knowledge of Salesforce and marketing automation systems such as Pardot
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Malvern Panalytical

Together we are a powerful and highly complementary combination of market leading technologies. We are the toolmakers for the world's most innovative companies, academic institutions, and government laboratories. More than 92,000 of our instruments are used every day in our customers’ laboratories. Customers value us not only for the power of our analytical technologies, but also for the depth of our expertise. We are their partners in discovery. Customers see the difference when they use our instruments and feel the difference when they deal with our people. Malvern Panalytical instruments analyze the chemical, physical and structural nature of materials, from proteins to polymers and semiconductors to minerals. Our leading technologies measure particle size, shape, concentration and zeta potential, biomolecular interactions and stability, elemental concentrations and crystallographic structure. Micromeritics manufactures systems for the characterization of particles, powders, and porous materials for a wide- range of end markets including catalysts, chemicals, building materials, clean-tech and battery. Our leading technologies measure surface area, porosity, density, adsorption and particle activity.SciAps specializes in portable X-ray fluorescence (XRF), laser-based (LIBS) and near-infrared (NIR) analyzers to measure any element in any environment. SciAps is the Center of Excellence for our handheld instruments. We have a global footprint with R&D and manufacturing sites in North America, Europe, and Asia. We are more than 2,500 employees in a customer-focused organization with sales and service offices in 20 countries, all committed to delivering expert and responsive customer support. We are committed to achieving Net Zero in our operations by 2030, and across our total value chain by 2040. We are part of Spectris plc, a publicly traded FTSE 250 company.

Founded in 1971
Great Malvern, England, GBR
1.8K employees (63 in marketing)

Traffic Signals

Monthly Visitors
232.2K
Monthly Google Ads Budget
$13K
Traffic Source Mix
Search
67.2%
Direct
25.1%
Referral
5.6%
Social
1.4%
Paid
0.6%

Headcount Trend

Current headcount: ~1.8K

Marketing Team

Marketing Team Size
63 (4% of company)
Median Career Experience
17 years
Median Tenure
6.4 years

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