Responsibilities

• help manage and grow our experiential brand events for consumers, collectors and retailers
• develop and produce brand-building festivals, events and marketing promotions at various locations throughout the US and Canada
• collaborate with the Events team to concept and implement innovative plans to create consumer awareness of and engagement with the Breyer brand and horses
• provide retailers with the marketing tools and information to host successful retail events that build their Breyer business and increase sales
• assist with the development and management of all aspects of the annual collector festival BreyerFest including bottom line/P&L, entertainment and guests, vendors and rentals, and ticket and product sales to achieve maximum attendance and profit goals
• create plan and manage all other promotional events throughout the year
• design and implement formats for retailers to host successful in-store Breyer events
• concept, develop, manage and implement additional promotional events to create awareness of and enthusiasm for horses, grow Breyer brand recognition and affinity, increase customer loyalty, grow the model horse hobby, increase sales, and promote goodwill

Requirements

• 3-5 years of progressively responsible event management experience – preferably in consumer festivals, fairs and promotional consumer and retail events; not in corporate function/meeting planning
• Strong planning, organizational and leadership skills to manage staff, vendors, volunteers and temporary help
• Excellent communications skills both written and verbal
• Proficient with all relevant and standard Microsoft programs including, Office, Outlook, Word, Excel, Power Point etc.
• Knowledge of NetSuite a plus
• Attention to detail and the ability to meet deadlines is critical
• Must be a team player but also function well as an independent contributor in a reliable, dependable and responsible manner
• Must be resourceful, detail oriented, a problem solver and possess a strong work ethic and high level of pride in their work product

Preferred

• Equestrian background is preferred

Benefits

• 401(k)
• Dental insurance
• Employee discount
• Health insurance
• Life insurance
• Paid time off
• Vision insurance