Events & Community Marketing Coordinator

Austin, TX (On-site)

$65K/yr – $75K/yrMid Level2+ years expFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own end-to-end brand activation and community-building in wellness and fitness spaces, turning events into trial and awareness while coordinating partners, ambassadors, and grassroots programs.

  • Brand Activation & Partnerships: plan, execute, and recap activations, sampling, retailer events, and community partnerships that drive consumer trial.
  • Ambassador & Grassroots Programs: recruit, train, schedule, and manage brand ambassadors and in-store sampling to extend reach.
  • Community & Local Partnerships: build gym, studio, and wellness-partner networks with local and regional reach to amplify brand presence.

Job Description

Responsibilities

  • Identify, plan, coordinate, and execute brand activations, sampling events, retailer events, fitness partnerships, trade shows, and community experiences
  • Support event logistics including scheduling, staffing, vendor coordination, product shipments, setup, and execution
  • Create event timelines, run-of-show documents, and activation plans to ensure flawless execution
  • Represent Pirq at events, retailer activations, and community partnerships
  • Assist with setup, teardown, and on-site event operations as needed
  • Build and maintain relationships with gyms, studios, run clubs, wellness communities, universities, and local organizations. Focus on local but also do broader reach-outs to other key regions.
  • Identify new partnership opportunities that increase brand awareness and consumer trial
  • Coordinate product donations, sponsorships, and community outreach initiatives
  • Help execute grassroots marketing programs that connect Pirq with consumers in authentic ways
  • Manage digital seeding platforms for community events in key regions across the country

Requirements

  • 1–2 years of experience in event marketing, experiential marketing, community marketing, partnerships, or a related field
  • Strong organizational skills and exceptional attention to detail
  • Excellent communication and relationship-building abilities
  • Ability to manage multiple projects simultaneously in a fast-paced environment
  • Comfortable working flexible hours, including occasional evenings and weekends for events
  • Self-starter with a proactive, solutions-oriented mindset
  • Passion for wellness, fitness, food & beverage, and consumer brands
  • Valid driver's license and reliable transportation
  • Proficiency in Microsoft Office, Canva, and project management tools

Preferred

  • Experience working with CPG, beverage, wellness, fitness, or lifestyle brands
  • Experience managing sampling programs or brand ambassadors
  • Existing relationships within Austin's fitness, wellness, and community event scene
  • Experience coordinating influencer or creator events
  • Trade show and retailer event experience
  • Social media content creation experience
Pirq logo

Pirq

From smooth, creamy, and indulgent protein shakes and powders, to juicy, refreshing hydration mixes, every sip is packed with wellness benefits and flavor-to support you and pirq up your tastebuds.

6 employees (1 in marketing)

Traffic Signals

Monthly Visitors
3.8K
Traffic Source Mix
Search
28.4%
Direct
46.9%
Referral
5.4%
Social
18.3%
Paid
0.9%

Headcount Trend

Current headcount: ~6

Marketing Team

Marketing Team Size
1 (17% of company)