Events & Community Marketing Coordinator at Pirq | Austin, TX | $65K/yr – $75K/yr

Pirq

Events & Community Marketing Coordinator

Austin, TX (On-site)

$65K/yr – $75K/yrEntry Level2+ years expFull time

Posted 1 month ago

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Job Summary

Own Pirq field activations and partnerships to drive awareness and trial through authentic events and community ties.

Events & Partnerships: plan and execute activations, sampling, retailer events, fitness partnerships, and community experiences.
Field Ops & Relationships: manage on-site logistics, ambassador programs, and local network development with gyms, studios, and wellness groups.
Post-event & Documentation: deliver recaps, learnings, and organized records to feed future activations.

Job Description

Responsibilities

Event Activation & Partnerships: Identify, plan, coordinate, and execute brand activations, sampling events, retailer events, fitness partnerships, trade shows, and community experiences.
Field Logistics: Support event logistics including scheduling, staffing, vendor coordination, product shipments, setup, and execution.
Activation Planning: Create event timelines, run-of-show documents, and activation plans to ensure flawless execution.
Brand Representation: Represent Pirq at events, retailer activations, and community partnerships.
On-site Operations: Assist with setup, teardown, and on-site event operations as needed.
Relationship Building: Build and maintain relationships with gyms, studios, run clubs, wellness communities, universities, and local organizations; focus local with broader reach when needed.
Partnership Sourcing: Identify new partnership opportunities that increase brand awareness and consumer trial.
Donations & Outreach: Coordinate product donations, sponsorships, and community outreach initiatives.
Grassroots Programs: Help execute grassroots marketing programs that connect Pirq with consumers in authentic ways.
Digital Seeding & Ambassadors: Manage digital seeding platforms for community events in key regions; recruit, coordinate, and manage brand ambassadors for events and sampling programs in-store.
Ambassador Training & Scheduling: Assist with ambassador training, scheduling, and communication.
Brand Standards: Help ensure brand standards are consistently represented in the field.
Program Tracking: Track event calendars, timelines, and project deliverables.
Post-event Recaps: Create post-event recaps including photos, key learnings, performance metrics, and recommendations.
Documentation: Maintain organized event documentation, contracts, and partnership records.

Pirq

From smooth, creamy, and indulgent protein shakes and powders, to juicy, refreshing hydration mixes, every sip is packed with wellness benefits and flavor-to support you and pirq up your tastebuds.

6 employees (1 in marketing)

www.drinkpirq.com