Responsibilities

• Plan and execute events, store openings, and retail activations from concept through completion
• Develop detailed event plans that align with marketing objectives and ensure consistent execution
• Partner with Marketing Operations to maintain an accurate, up-to-date marketing calendar
• Collaborate cross-functionally with Pro Marketing and Retail teams to ensure strong and consistent brand representation
• Identify and develop opportunities to engage target audiences through events and local partnerships
• Manage event budgets, ensuring spend aligns with scope and business priorities
• Define, track, and report on event KPIs; use insights to optimize future activations
• Lead and manage Community Relations and Event Specialist team members, setting clear expectations for planning, communication, and execution
• Ensure all activations are planned proactively, communicated in advance, and executed with precision
• Maintain a high standard of brand consistency, quality, and professionalism across all activations
• Communicate plans, updates, and results clearly to internal stakeholders
• Operate in alignment with 5.11’s core values in all aspects of planning and execution

Requirements

• 5–8+ years of experience in event marketing, retail marketing, or experiential marketing
• Proven track record of planning and executing events, store openings, or brand activations end-to-end
• Strong project management and organizational skills, with the ability to manage multiple initiatives simultaneously
• Experience managing budgets and tracking spend against defined scope
• Ability to define, measure, and analyze event performance metrics
• Experience leading and managing direct reports, with a focus on accountability and execution
• Strong cross-functional collaboration skills across Marketing, Retail, and external partners

Preferred

Benefits

• 5.11 offers a best-in-class benefits program including: medical, dental and vision insurance; a 401(k) program with employer match; employer-paid basic life and AD&D insurance. Additionally, employees can choose from several voluntary benefits including: Hospital Indemnity/Accident insurance; Flexible Spending Account/Health Saving Account; Employee Assistance Program; Paid Time Off/Paid Holidays/Sick Time; Casual Dress Code; and Employee Discounts.