ePac Flexible Packaging

Event and PR Manager - Hybrid role

Austin, TX (Hybrid)

$70K/yr – $80K/yrMid Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive trade show execution, events, and PR for ePac to build brand and pipeline across multiple regions.

  • Own end-to-end planning and execution of 10+ national and regional trade shows annually with cross-functional coordination.
  • Lead PR by drafting releases, pitches, and securing media placements.
  • Measure ROI and pipeline impact, coordinating with Sales and Marketing across events and PR.

Job Description

Responsibilities
  • Trade Show Management & Execution
  • Own end-to-end planning and execution of ~10+ national and regional trade shows annually (e.g., Expo West, Fancy Foods, key vertical events)
  • Coordinate booth strategy, logistics, staffing, and on-site execution to ensure a best-in-class brand presence
  • Partner with Sales to align pre-show outreach, meeting scheduling, and post-show follow-up workflows
  • Manage vendors, booth assets, shipping, and timelines across all events
  • Track and report on trade show ROI, including leads generated, pipeline contribution, and cost efficiency
  • Travel to and attend key events, ensuring seamless execution and team coordination on-site
  • Event Planning & Coordination
  • Plan and execute a variety of events, including customer events, webinars, internal meetings, sales kickoffs, and executive events
  • Develop event strategies aligned to marketing and sales priorities (lead generation, customer engagement, brand building)
  • Manage event budgets, timelines, vendors, and logistics
  • Coordinate cross-functional stakeholders (Sales, Marketing, Customer Success, Operations, Leadership)
  • Ensure consistent branding, messaging, and experience across all events
  • Measure and report on event performance and impact
  • Public Relations (PR) Program Management
  • Own and execute ePac’s PR strategy to increase brand awareness and industry visibility
  • Draft and distribute press releases, media pitches, and thought leadership content
  • Build and manage relationships with industry media, editors, and journalists
  • Identify and secure speaking opportunities, media placements, and contributed content
  • Partner with internal stakeholders to develop compelling stories (product launches, expansions, customer success, innovation) and track PR performance, including media coverage, impressions, and share of voice