Event and Partner Marketing Manager

Responsibilities

• Own event strategy end-to-end: define lead and pipeline goals for each event, build the plan and audience strategy backward from those goals, and own the entire program from pre-event promotion through post-event follow-up.
• Plan and execute a diverse portfolio of event types—tradeshows, user conferences, high-touch executive events, and regional meetings—tailoring strategy and format to each event's unique purpose and audience.
• Coordinate integrated pre- and post-event marketing: manage invitations, promotional campaigns, targeted outreach, follow-up campaigns, and lead handoff to Sales in partnership with the broader marketing team.
• Partner with marketing, Sales, BDR, and Product teams on larger initiatives where events are a central piece of a broader campaign, ensuring alignment on strategy, messaging, and timelines.
• Manage event logistics with precision and attention to detail: lead communication with internal team for execution and planning, negotiate with venues and vendors, own budgets and timelines, coordinate staffing, and lead flawless on-site execution.
• Leverage AI tools and automation to optimize event workflows, lead tracking, and campaign effectiveness—bringing emerging AI capabilities into event strategy to work smarter and faster.
• Track and report on event performance against pipeline and revenue goals, analyze what worked and what didn't, and use those learnings to continuously refine strategy.
• Travel approximately 20-30% of the time to represent Coursedog, build relationships with prospects and customers, and execute events on the ground.
• Take initiative across the marketing function: identify where you can help, move fast, and drive outcomes without waiting to be asked.

Requirements

• 5+ years of marketing experience with hands-on event planning and execution across tradeshows, user conferences, high-touch executive events, and regional meetings.
• Strategic mindset with a proven ability to connect event planning directly to lead generation and pipeline goals—not just logistics-focused execution.
• Strong marketing foundation: experience with campaign planning, demand generation, marketing analytics, and cross-functional collaboration in a marketing team environment.
• Experience using AI tools and staying current with AI capabilities relevant to marketing and event operations—ability to evaluate and implement AI solutions to improve efficiency and effectiveness.
• Highly detail-oriented and organized, with a track record of flawless execution under pressure and the ability to manage multiple concurrent events without dropping the ball.
• Excellent project management and cross-functional communication skills: proven ability to partner effectively with Sales, Product, and other teams; genuinely open to feedback and collaborative by nature.
• Scrappy, go-getter mentality: takes initiative, moves fast, digs in without being asked twice, and thrives in a high-velocity environment.
• Willingness and ability to travel 20-30% of the time for events and conferences.

Benefits

• Healthcare, Dental & Vision
• We follow a fixed contribution model to promote equity and transparency. Every employee receives the same annual dollar amount to apply toward medical, dental, and vision coverage. This approach gives you the flexibility to choose the plan that best fits your needs, whether that is a base-level option or more comprehensive coverage.
• Depending on the selected coverage level, the company covers:
• Employee-only coverage: 99% to 65% of monthly premiums
• Employee plus dependents: 77% to 50% of monthly premiums
• We partner with Aetna and Guardian, and offer access to best-in-class wellness and support programs, including:
• Spring Health (mental health support)
• XP Health (vision benefits)
• Carrot Fertility (family planning support)
• One Medical (primary care)