Develop and own the U.S. event marketing strategy and calendar aligned with business objectives and product initiatives Plan and manage a diverse mix of events, including industry events, owned experiences, partner activations, and touring/mobile formats Define success metrics and track performance across lead generation, brand awareness, and business impact Conduct post-event analysis and continuously optimize strategy and ROI Manage event budgets to ensure efficient and effective allocation of resources Lead full-cycle event execution, including venue sourcing, contract negotiation, booth design, logistics, and on-site coordination Serve as the on-site lead for key events, ensuring seamless execution and high-quality delivery Build and maintain detailed project plans, timelines, and run-of-show documentation Manage external vendors, agencies, and contractors Design engaging, interactive event experiences that go beyond traditional formats Experience with mobile activations, roadshows, or touring event formats Background in creator, maker, or community-driven ecosystems Familiarity with content marketing and social media amplification Passion for hands-on experiences, creativity, or emerging technologies 401(k) Health insurance