Event Marketing Sr Associate

USA

Salary Not AvailableSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own the global events program to drive pipeline, client engagement, and brand lift by coordinating cross-functional planning, end-to-end execution, and measurement across trade shows, webinars, and executive forums.

  • Event Strategy & Execution: Plan global calendars, run-of-show, and on-site delivery for multi-channel programs.
  • Cross-Functional Alignment: Align themes with ABM, product marketing, sales, and leadership priorities.
  • Measurement & Optimization: Track attendance, engagement, pipeline influence, and ROI, and apply learnings to future programs.

Job Description

Responsibilities

  • Plan and manage a global and regional event calendar across trade shows, executive roundtables, webinars, client forums, conferences, and owned experiential events.
  • Build event strategies that support ABM, pipeline acceleration, client retention, and brand positioning.
  • Partner with product marketing, field marketing, sales, communications, and leadership to align event themes with business priorities.
  • Manage budgets, timelines, vendors, logistics, contracts, and on-site execution.
  • Develop event messaging, booth experiences, presentations, run-of-show documents, and attendee engagement plans.
  • Coordinate pre-event promotion, registration, follow-up, and lead handoff to sales.
  • Track event KPIs such as attendance, engagement, meetings booked, leads generated, pipeline influence, and ROI.
  • Evaluate event performance and recommend improvements for future programs.

Requirements

  • 5+ years of event marketing, field marketing, or integrated marketing experience in a B2B technology environment.
  • Proven success planning and executing events that support demand generation and pipeline growth.
  • Experience working with sales teams and navigating complex stakeholder groups.
  • Strong project management skills with the ability to manage multiple deadlines and priorities.
  • Familiarity with ABM, CRM, marketing automation, and event measurement practices.
  • Excellent communication, presentation, and vendor management skills.
  • Ability to travel as needed for events and onsite support.

Preferred

  • Experience supporting enterprise technology, services, or global solution-based marketing.
  • Background in executive events, customer forums, analyst events, or partner events.
  • Ability to develop event content and narratives tied to business outcomes.
  • Comfort using performance data to optimize event strategy and resource allocation.

Benefits

  • Unisys offers an outstanding benefits package, featuring unlimited paid time off, a 401(k) match, comprehensive healthcare, HSA matching, ongoing learning opportunities, and more!
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Unisys

Unisys is a global technology solutions company that powers breakthroughs for the world’s leading organizations. Our solutions – cloud, AI, digital workplace, logistics and enterprise computing – help our clients challenge the status quo and unlock their full potential. To learn how we have been helping clients push what’s possible for more than 150 years, visit unisys.com.

Founded in 1986
Blue Bell, Pennsylvania, USA
23K employees