Responsibilities

• Own the annual event calendar and budget, covering BTL (trade shows, customer events, field activations, QBR meetings) and ATL (webinars, digital campaigns), mapped to Voltage’s sales pipeline and product release schedule.
• Develop and execute a full marketing plan for each event: define objectives, set target audience, plan pre-show promotional campaigns (email, LinkedIn, paid), and produce supporting content including booth messaging, one-pagers, and social copy.
• Lead all onsite operations: booth management and staff scheduling, catering, evening networking events, vendor and exhibit house coordination, freight shipping, drayage, and on-site setup and takedown.
• Manage post-event close-out: CRM lead entry, Sales handoff, and delivery of a post-show report covering attendance, lead volume, meeting outcomes, and budget reconciliation.
• Design and execute ongoing EDM campaigns with acquisition and pipeline conversion as the primary goal, independent of individual event cycles.
• Build and maintain segmented email audience lists by customer type (EPC, Developer/ IPP, Off-takers) to enable targeted, relevant outreach at each stage of the buying cycle.
• Receive post-event leads from CRM handoff and execute structured nurture sequences to advance contacts from lead to qualified opportunity.
• Support ABM execution targeting key EPC and Developer accounts: coordinate account-specific outreach, personalized content, and direct engagement touchpoints in alignment with the Sales team.
• Track and report on full-funnel KPIs on a regular cadence to the Marketing Manager: Cost Per Lead (CPL), email engagement rates, meeting-to-opportunity conversion, and attributed pipeline contribution.

Requirements

• 3-5 years in B2B event marketing, field marketing, or a marketing role at an industrial hardware or deep-tech company.
• Proven experience running both ATL and BTL programs.
• BTL experience must span at least three of the following: large-scale industry trade shows (full lifecycle from planning to post-show report); major company milestone events (factory openings, product launches, ceremonies); customer-facing customized activations (QBRs, executive roundtables, client golf days); entertainment and hospitality sponsorships (F1, NBA, NHL, or equivalent corporate entertainment programs).
• Experience marketing a physical hardware product to technical buyers in a B2B context is required.
• Prior experience in the US utility-scale solar industry is a plus.
• Proficiency with CRM systems (Salesforce), email marketing platforms (HubSpot, Mailchimp, Marketo or equivalent).
• Ability to work effectively across Sales, Engineering, and global marketing teams, including managing up and across in a matrixed or international organization.
• Skills in negotiating contracts, managing exhibit houses and logistics providers, and holding third-party partners accountable to timelines and budgets.

Preferred

• Prior experience in the US utility-scale solar industry is a plus.
• Experience coordinating content production workflows across distributed or cross-timezone teams is a plus.