Own end-to-end events program from strategy to post-event impact, with cross-functional alignment to growth priorities and scalable practices.
- Plan and execute virtual and in-person events, including tradeshows, sponsorships, client events, and webinars.
- Partner with marketing and business leaders to align event strategies, messaging, and audience engagement with broader business priorities and growth goals.
- Develop integrated event marketing plans, including promotional activities, branded materials, and attendee communications.
- Manage event execution from planning through post-event follow-up, including timelines, budgets, vendors, exhibit coordination, registration, and onsite logistics.
- Advise internal stakeholders on event strategy and opportunities to maximize visibility, engagement, and overall business impact.
- Support the development and continuous improvement of event marketing best practices, processes, templates, and self-service tools to help scale event execution and improve consistency across teams.
- Coordinate across internal teams, speakers, partners, and vendors to deliver consistent, high-quality event experiences.
- Track and analyze event and sponsorship performance metrics and recommend improvements for future marketing efforts.
- Maintain records for event budgets, contracts, timelines, and post-event reporting.
Requirements
- Bachelor’s degree required.
- 3+ years of experience in event planning, or marketing and communications related to event planning.
- Willing and able to travel up to 10% annually (domestically).
Nice to have
- Experience with platforms such as Marketo, GotoWebinar, Zoom, WebEx, Eventbrite, Cvent, or similar.
- Professional Skills:
- Passion for finding new and creative ways to engage an audience.
- Ability to work across teams and departments in a highly collaborative way.
- Strong communication, organizational and interpersonal skills.
- Energetic, self-starter and resourceful problem solver.
- Attention to detail with the ability to work on multiple tasks at once.