Event Marketing Manager at Pentair | Matthews, NC | $96K/yr – $177K/yr

Event Marketing Manager

Matthews, NC (On-site)

$96K/yr – $177K/yrSenior Level7+ years expFull time

Posted 3 months ago

Job Summary

Own the end-to-end event program for a global industrial B2B product line, shaping the strategy, execution, and measurement of live, hybrid, and digital experiences to drive awareness, pipeline, and customer loyalty.

Event strategy ownership: define objectives, measurement framework, and cross-functional alignment with Sales, Marketing, Product, and Demand.
Operations and vendor leadership: site selection, contracts, budgeting, logistics, staffing, and on-site execution for large-scale programs.
Post-event activation: lead follow-up, lead nurturing with Digital CX, Email, and Content teams to convert events into qualified opportunities.

Job Description

Responsibilities

Build, lead, and execute Pentairs event and experience strategy for the Pool business, delivering objective-based, results-driven programs that increase brand awareness, deepen customer loyalty, accelerate pipeline, and drive growth through partner lead capture.
Plan and execute internal and external events end to end, including tradeshows, hands-on technical training, annual sales and service summits, and customer incentive and rewards trips.
Direct the strategy, planning, and execution of branded merchandise and customer appreciation items across employee, dealer, and customer audiences, collaborating with a cross-functional committee to deliver consistent, on-brand items at scale.
Lead all aspects of event planning and execution, including site selection, program design, contract negotiation, budgeting, logistics management, on-site execution, and post-event evaluation.
Collaborate cross-functionally with Sales, Marketing, Corporate Communications, Customer Care, Product, and Demand teams to align event strategy, objectives, and execution.
Oversee all operational logistics, including vendor and agency management, event staffing, shipping and asset management, show services, catering, meeting space planning, and on-site operations.
Partner with Product, Demand, and Content Marketing to develop event-specific creative briefs, messaging, product displays, promotions, and supporting assets.
Establish and own event measurement frameworks, including KPI tracking, post-event reporting, ROI analysis, budget management, and continuous optimization.
Lead post-event follow-up and lead nurturing efforts in partnership with Digital CX, Demand, Email, and Content teams to convert event engagement into qualified partners and customers.
Evaluate and implement innovative, digital-first and hybrid event approaches to increase reach, engagement, and efficiency.

Requirements

Bachelors degree in marketing, Communication, Business, Liberal Arts, or equivalent background
Minimum 7-10 yearsd experience and success producing high quality, memorable, and measurable events ranging in size from 50 to 5,000 attendees with attention to detail budgeting
Minimum 5 yearsd experience in a leadership role in event management and leading a team
Highly skilled in negotiating contracts, implementing cost-savings initiatives, and leading and managing relationships with a wide range of vendors
Strategic and creative mindset with a strong eye for innovation, compelling journeys, and storytelling
Proven ability to build strong, productive relationships across all levels of the organization, including presenting to and influencing senior executives
Calm, highly organized operator with relentless attention to detail and accountability for flawless execution
Demonstrated track record of performance excellence, consistently meeting or exceeding business objectives and adjusting course as needed
Ability to manage multiple priorities and complex projects independently in a fast-paced environment with flexibility, resilience, and tenacity
Experienced in executing integrated marketing programs, including lead generation tactics and ROI measurement

Preferred

Experience with digital-first and hybrid event approaches to increase reach and efficiency.
Strong cross-functional collaboration skills and ability to influence without direct authority.

Benefits

As a Pentair employee, you would enjoy a wide array of benefit options to help keep you and your family healthy and protected, health benefits, a generous 401(k), employee stock purchase program, disability benefits, life insurance, critical illness insurance, accident insurance, parental leave, caregiver leave, tuition reimbursement, plus paid time off and wellness programs to encourage a healthy work/life balance.

Pentair

3.7 Glassdoor

At Pentair, we help the world sustainably move, improve and enjoy water, life’s most essential resource. From our residential and business water solutions, to industrial water management and everything in between, Pentair is focused on smart, sustainable water solutions that help our planet and people thrive. Pentair had revenue in 2024 of approximately $4.1 billion, and trades under the ticker symbol PNR. With approximately 9,750 global employees serving customers in more than 150 countries, we work to help improve lives and the environment around the world. To learn more, visit Pentair.com.

Founded in 1966

London, England, GBR

7.6K employees (354 in marketing)

www.pentair.com

66% recommend to a friend

70% CEO approval