Event Marketing Manager

USA (Remote)

$130K/yr – $155K/yrSenior Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive end-to-end live events strategy and field marketing at OneSignal to generate pipeline and retention through 20+ annual events.

  • Own end-to-end live events strategy and 20+ events annually.
  • Must-have: 5+ years in marketing with at least 4 years in event/field marketing.
  • Standout: Global, cross-functional coordination and 20% travel with ROI-driven impact.

Job Description

Drive end-to-end live events strategy and field marketing at OneSignal.

  • Develop, drive, and scale OneSignal's live events strategy end-to-end
  • Serve as the primary owner of all event activations, including regional trade shows, conferences, executive dinners, happy hours, workshops, and other field programs
  • Partner closely with Marketing, Sales, Customer Success, and Partnerships to evaluate conference sponsorships and leadership events and determine participation globally
  • Manage calendar and fully own 20+ events annually, identifying the best events to participate in to maximize budget and impact pipeline
  • Build repeatable frameworks to scale our events programs to partner and regional teams
  • Socialize consistent event reporting to demonstrate impact on pipeline and retention
  • Develop pre-event, day-of, and post-event engagement strategies that maximize attendee conversion and sales follow-up
  • Oversee all event logistics, including venue sourcing, vendor negotiation and management, swag and collateral production, shipping, and on-site execution.
  • Coordinate with the marketing team to create compelling speaking content, event collateral, messaging, and follow up assets
  • Identify and evaluate new event formats, conferences, and technologies to enhance customer acquisition and engagement through live experiences
OneSignal logo

OneSignal

4.1 Glassdoor

OneSignal is the market-leading customer messaging and engagement solution, offering email, mobile and web push notifications, in-app messaging, and SMS. Our powerful omnichannel platform enables 1M+ businesses to deliver over 12B+ messages daily. Powered by superior architecture, OneSignal is designed to scale with your business and deliver messages more quickly and reliably than the competition. By providing an open API, extensive documentation, free accounts, and intuitive automation, personalization, and analytics tools, we help businesses of all sizes provide a seamless messaging experience to create meaningful customer connections.

Founded in 2014
San Mateo, California, USA
164 employees (12 in marketing)
78% recommend to a friend
85% CEO approval

Traffic Signals

Monthly Visitors
1.9M
Monthly Google Ads Budget
$23.5K
Traffic Source Mix
Search
24%
Direct
36%
Referral
4.1%
Social
0.6%
Paid
0.2%

Headcount Trend

Current headcount: ~167

Marketing Team

Marketing Team Size
7 (4% of company)

Funding

Total Funding
$82M
Last Raise
$50M
Series C, 3 years ago

Funding History

  • Jan 2023
    Series C
  • Jul 2022
    Series C • $50M
  • Apr 2021
    Corporate Round