Responsibilities

• Own end-to-end planning and execution of regional events — roadshows, roundtables, executive dinners, and regional trade shows — from venue and vendor selection through on-site delivery
• Partner with sales leadership to select regions, target accounts, and personas so every event maps to pipeline opportunity
• Manage event budgets, vendors, and logistics to maximize ROI and cost efficiency
• Support the Director of Event Marketing on tier-one industry conferences and trade shows, helping to own and define workstreams such as pre-event campaigns, meeting programs, and on-site logistics
• Own dinners, receptions, and ancillary activities attached to industry events — from concept and guest targeting through on-site execution and follow-up — to deepen engagement with key accounts
• Support partner event activations and co-marketing initiatives - co-hosted events, sponsorships, and joint campaigns with MX partners
• Build and maintain MX's event tracking and attribution framework - lead capture, campaign structure in Marketo and Salesforce, and post-event reporting
• Report on event performance against SQL, pipeline, and ROI targets, including cost-per-SQL and pipeline-per-event, using tools like HockeyStack and Domo
• Use performance data to recommend which events to scale, adjust, or cut
• Run coordinated pre-event outreach plays with the BDR team to drive registrations and booked meetings

Requirements

• 3+ years of experience in event marketing, field marketing, or demand generation for B2B companies
• Proven track record of running regional events that generated measurable SQLs and pipeline
• Hands-on experience with Marketo, Salesforce, and event management platforms (e.g., Splash); familiarity with attribution tools like HockeyStack a plus
• Strong analytical instincts — you measure everything and can defend event spend with pipeline data
• Experience partnering directly with BDR/SDR teams on pre- and post-event conversion plays
• Exceptional project management and vendor management skills; comfortable running multiple events in parallel

Preferred

• Experience marketing to financial institutions or in fintech strongly preferred
• Willingness to travel for regional, industry, and partner events (~25–40%)