Responsibilities

• Event Planning & Program Development Build and manage an annual event calendar aligned to Growth marketing, brand and marketing campaign priorities, product initiatives, and GTM plans Use audience insights, market trends, and campaign data to inform event strategy, targeting, and experience design.Translate campaign objectives and growth marketing strategy into event-specific plans, formats, and attendee experiences Define event-level goals and KPIs in partnership with Growth Marketing and the larger growth team, ensuring alignment to broader marketing and business objectives
• Event Execution Own the full lifecycle of event execution, serving as the primary project manager across all stakeholders Develop and manage detailed project plans covering pre-event, at-event, and post-event workstreams Partner with Campaign Strategy Lead to ensure events are fully integrated into campaign journeys Ensure consistent, high-quality brand execution across all physical and digital event touchpoints Lead all event logistics, including vendor selection, contract negotiation, shipping, staffing, and on-site coordination for both physical and virtual events. Manage the event budget, ensuring efficient spend and accurate financial tracking. Anticipate and proactively mitigate execution risks to ensure seamless delivery
• Cross-Functional Collaboration Partner with the Brand & Web team on booth design, creative assets, and event-related landing pages Collaborate with Product Marketing to develop presentations, demos, and messaging that reflect product value and campaign themes Align closely with Sales to define target accounts, influence attendee strategy, and drive post-event conversion and pipeline progression.
• Performance & Optimization Own event performance tracking in partnership with Analytics, including leads generated, pipeline contribution, and ROI Lead post-event debriefs with stakeholders to capture insights and continuously improve future event execution Identify opportunities to optimize event formats, workflows, and vendor partnerships for efficiency and impact

Requirements

• 5+ years of experience in event marketing, field marketing, or event program management
• A bachelor\'s degree or equivalent experience.
• Demonstrated success thinking strategically and critically to create event management processes with a focus on maximizing ROI relative to a variety of metrics.
• Experience executing industry conferences, trade shows, and/or virtual events in healthcare or technology industry required.
• Proficiency with Microsoft Office Suite, including Word and Excel. Advanced PowerPoint skills.

Benefits

• DataSpring offers competitive compensation and a comprehensive benefits package for full-time employees, including medical, dental, and vision coverage, a 401(k) with company contributions and matching, paid parental leave, tuition assistance, and generous paid time off.