Event Marketing Manager at Monarch | USA

Monarch

Event Marketing Manager

USA (Remote)

Salary Not AvailableMid Level4+ years expFull time

Posted 4 weeks ago

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Job Summary

Own and optimize Monarch's event-led demand in healthcare: manage the full event calendar, local physician engagement, and cross-functional sales alignment; build target audiences and acquisition flows; measure impact and iterate.

Event Portfolio: oversee planning, budgets, vendors, and on-site execution across national conferences and field activations.
Audience & Promotion: define physician targets, markets, channels, and invitations to drive pipeline.
Sales Alignment & Metrics: ensure leads feed CRM and pipeline, track attendance and conversion, and optimize future events.

Job Description

Responsibilities

Own the Event Portfolio Plan, execute, and follow up on Monarch's full event calendar, including national conferences, medical association events, field activations, and hosted experiences. Manage logistics, vendor relationships, budgets, and timelines across all programs.
Drive Physician Lead Generation Through Local Market Events Identify and execute market-specific events designed to connect Monarch with physicians at the local level. Think intimate dinner roundtables, targeted networking activations, and programming designed to open doors in priority markets.
Develop Audience and Promotion Strategy Partner with sales and marketing to identify which physicians to target, in which markets, and through which channels. Build acquisition plans and oversee the development of invitations, emails, landing pages, and follow-up sequences that bring them in.
Partner with Sales Serve as the connective tissue between event execution and sales follow-through. Ensure leads are captured and the sales team is set up to convert event engagement into pipeline.
Track Performance and Optimize Establish clear metrics for every event, including attendance, engagement, and leads generated, and use that data to make subsequent events better.
Execute with Rigor Own the operational details across multiple simultaneous programs so nothing falls through the cracks, including shipping, vendor contracts, staffing, on-site execution, materials development, etc.

Requirements

4–7 years of experience in marketing, with meaningful exposure to events, field marketing, or demand generation
Proven track record driving physician, professional, or B2B audience attendance and pipeline through events
Strong writing skills—able to develop clear, compelling messaging for a professional audience
Demonstrated ability to manage event logistics, budgets, and vendor relationships end-to-end
Comfortable owning outcomes independently in a remote, fast-moving environment
Strong collaborator who works fluidly across sales, marketing, and external partners
Willing and able to travel approximately 25–30% of the time
A passion for improving how women experience healthcare

Preferred

Experience in healthcare
Background in women's health, OB/GYN, or concierge/membership medicine
Familiarity with CRM systems and pipeline tracking

Benefits

Competitive compensation, benefits, and performance opportunities

Monarch

2.9 Glassdoor

Established in 1958, Monarch is a premier nonprofit organization that provides innovative support to thousands of people with intellectual and developmental disabilities, mental illness and substance use disorders in North Carolina. With approximately 600,000 patient encounters annually, Monarch offers quality, person-centered services and treatment to nearly 30,000 people to help them learn, grow, work and heal. Monarch is accredited by The Joint Commission. The organization operates The Arc of Stanly County, which is a chapter of The Arc of North Carolina and The Arc of the United States. To learn more, visit www.MonarchNC.org.

Founded in 1958

Albemarle, North Carolina, USA

1.7K employees (66 in marketing)

www.MonarchNC.org

53% recommend to a friend

74% CEO approval