Responsibilities

• Develop and execute a comprehensive annual event marketing plan that align s with business objectives and enhance interactions for Marathon Health customers , including in-person client events, the annual Marathon Health hosted client conference, and virtual events .
• Coordinate cross-functional teams to manage all aspects of event planning, including (but not limited to) logistics, budget, invitations, design, content, vendor management, promotion and satisfaction/RO I .   Manage the entire event lifecycle, from initial concept through post-event analysis, ensuring high-quality execution.
• Create compelling event messaging and content that resonates with target audiences and drives interest , attendance and follow-up action .
• Manage event budgets and timelines, ensuring all deliverables are completed on time and within budget.
• Oversee all event logistics , including agenda development, attendee registration, presentation preparation, materials, and evaluation metrics. Support venue selection, vendor negotiation, AV and production setup.
• Build and maintain relationships with key stakeholders, including sponsors , internal partners , and external vendors as needed for event execution.
• Partner with marketing, communications teams , and other internal stakeholders to review engagement strategies & develop promotional strategies, content, and audience engagement plans.
• Evaluate the success of events through metrics and feedback to inform future initiatives .  Set performance goals for events, track key metrics such as attendance and engagement, and provide detailed post-event reports .
• Create and maintain an event playboo k for continued standardization, adoption , and enhancement for company-wide events that are owned by other functions, such as Operations .
• Stay informed on industry trends and relevant topics to ensure events remain timely and impactful.

Requirements

• Bachelor’s degree in marketing, communications, or event management, and a minimum of 6 + years of relevant marketing and event management experience or equivalent combination of education and experience. Prior directly related experience in the healthcare sector is strongly preferred.
• This role is fully remote, with occasional travel for key in-person events.

Preferred

• Strong organizational and project management skills, with the ability to manage multiple events simultaneously.
• Proficiency in data analysis and event performance reporting.
• Experience managing both in-person and virtual events, with a focus on creating engaging hybrid experiences.
• Creative mindset with a track record of developing innovative event concepts.
• Deep understanding of the latest industry trends, with the ability to research and implement cutting-edge event strategies .
• Proven track record of planning and executing high-impact events that drive engagement and brand awareness .
• Excellent communication, neg o t i at i o n and relationship building skills.
• Proficiency with event management software , project management tools (Asana) and CRM tools (Salesforce) , familiarity with digital platforms is a plus.
• Ability to adapt quickly to changing environments, solve problems , and make decisions under pressure.