Event Marketing Manager - Grand Rapids, MI area

Grand Rapids, MI (Hybrid)

Salary Not AvailableSenior Level2+ years expManager

Posted 20 hrs ago

Job Summary

Own and drive event-based marketing programs to generate qualified sales leads, manage budgets and staffing, and measure performance across the market.

Lead generation through trade shows, fairs, and community events
Team leadership including recruiting, training, and scheduling of event staff
Budget forecasting, KPI tracking, and reporting of event results

Job Description

Responsibilities

Identify, develop, and own event-based marketing initiatives to generate qualified sales leads for Window Nation
Identify, negotiate, and attend various events (trade shows, fairs, festivals, community events, etc.) with the goal of lead generation within your full geographical market area
Responsible for budget forecasting, inventory management, and maintaining approved budget
Responsible for exceeding sales lead quotas based upon established KPIs
Responsible for recruiting, hiring, training, ongoing development and performance management that delivers an incredible event experience for employees & customers alike
Manage event representative schedules to ensure that event calendar is staffed for success
Partner with branch operations, marketing, and sales to grow strong brand presence within the market
Track and report event metrics to evaluate event team & individual performance.
Required travel up to 40%
Required to work weekends and/or evenings to support scheduled events

Requirements

High school diploma or GED
Ability to lift up to 50 pounds (with or without accommodation)
Ability to remain in a stationary position 50% of the time; up to 6 hours during event (with or without accommodation)
2+ years in a customer facing leadership position
Valid driver's license and driving record that meets company's insurance requirements
Ability to drive a box truck
Comfortable walking and standing outdoors for extended periods of time, with or without accommodation

Preferred

Associates degree
Experience in event marketing, field marketing, sales, or lead generation
Strong negotiation, recruiting, and training skills
Self-starter with ability to manage and develop others
Ability to handle multiple priorities at one time
Strong planning and organizational skills, including attention to detail
Proficiency using Microsoft Office Suite
Ability to work in a fast-paced, high-energy, team-oriented environment.
Excellent verbal and written communication skills

Benefits

Competitive pay and bonus opportunities
Full benefits package including medical, dental, vision, life, and 401(k) retirement options
Paid time off
Growth opportunities within a rapidly expanding company
A supportive team culture where your contributions matter

Window Nation

At Window Nation, we know replacement windows. We’re third-generation window replacement experts who have been lucky to serve communities across the country for over fifteen years. We’re proud to be a family-owned business started by two brothers looking to help families improve their most important asset: their home. Since we opened our first showroom in 2006, our company has grown to include 22 showrooms across the country. We’re proud to be the third largest window replacement company in the United States – but we’re not stopping there. Our company continues to grow each year, and it’s all thanks to our team of dedicated, driven employees who make up The Nation.When you work at Window Nation, you’ll join a team of awesome professionals with hobbies ranging from screenwriting to rock climbing. We’re a Nation of foodies, music enthusiasts, talent scouts, costume makers, pilots, wine makers, community volunteers – oh, and we also sell and install windows and doors. No matter what you’re interested in, you’ll find your fit in The Nation. We don’t take your decision to start or further a career with us lightly – and we won’t let you down when you do.

Founded in 2006

Fulton, Maryland, USA

774 employees (162 in marketing)

www.windownation.com