Event Marketing Manager (Experience Architect)

Waltham, MA (Hybrid)

$75K/yr – $105K/yrMid LevelFull time

Posted 2 months ago

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Job Summary

Own end-to-end event marketing and partner-aligned programs to drive pipeline and client engagement, by planning multi-channel events, managing post-event follow-up data, and building scalable operations.

  • Event Execution & Partner Strategy: Plan, execute, and optimize trade shows, executive dinners, workshops, and client-facing programs while cultivating strategic partner participation.
  • Lead Management & CRM Data: Manage attendee lists, post-event data exports, and follow-up workflows to ensure accurate CRM entry and timely outreach.
  • Process Development & Documentation: Create scalable workflows, templates, and guides to improve efficiency and share best practices across the marketing team.

Job Description

Responsibilities
  • Event Planning, Execution & Partner Strategy: Lead end-to-end planning and execution of trade shows, executive dinners, workshops, networking receptions, client-facing programs, and internal events. This includes owning all logistics including timelines, registrations, shipping, travel, venue communication, exhibitor requirements, signage, swag, and onsite execution. Alongside event operations, you'll build and maintain relationships with strategic partners, developing a working understanding of their programs and how they connect to our technology. That means evaluating which opportunities are worth investing in, structuring joint participation thoughtfully, and collaborating with senior leadership on attendee strategy, sponsorship deliverables, and post-event follow-up.
  • Lead Management & CRM Data: Support lead management operations tied to events and trade shows. Process attendee lists, lead scanner exports, and post-event data for accurate and timely CRM entry. Coordinate day-after and post-event follow-up workflows with Sales and Marketing. Maintain clean, organized event data across internal systems.
  • Process Development & Documentation: Build and maintain scalable marketing workflows, templates, operational guides, and team wikis. Identify inefficiencies in communication and execution and drive improvements. Contribute to the continuous improvement of internal marketing infrastructure and best practices
Requirements
  • 4+ years in event marketing, event management, experiential marketing, hospitality, project management, or a related field
  • Experience managing complex, multi-stakeholder events, preferably within the technology industry
  • Strong organizational and operational skills with exceptional attention to detail
  • Excellent written and verbal communication across executive, sales, and client-facing audiences
  • Comfortable owning projects from planning through post-event wrap-up independently
  • Proficient in Google Workspace (Docs, Sheets, Slides, Drive, Gemini, and NotebookLM)
  • Experience with CRM systems, lead management, and event registration platforms preferred
  • Familiarity with the technology, infrastructure, AI, research computing, or enterprise IT ecosystem strongly preferred
  • Bachelor's degree in Marketing, Communications, Hospitality, Business, or related field preferred; equivalent experience considered
  • Authorization to work in the United States on a full-time basis required
Nice_to_have
Benefits
  • Competitive salary
  • Multiple health insurance options
  • Medical FSA and Dependent Care FSA
  • Dental insurance
  • Vision insurance
  • 401(k) savings plan with employer matching
  • Employer-sponsored long-term disability
  • Paid holidays and PTO that increases with longevity at the company
  • Discounted health club membership
  • Convenient parking