Responsibilities

• Execute Integrated Marketing Campaigns
• Support the development and execute multi-channel marketing and content marketing campaigns across email, paid media, organic social, partnerships, and web to drive event registrations.
• Manage Day-to-Day Campaign Operations
• Own the day-to-day execution of marketing plans, including campaign setup, scheduling, QA, deployment, and ongoing optimization.
• Leverage Marketing Automation and AI Tools
• Utilize marketing automation platforms (e.g., Salesforce, Pardot, Sailthru) and AI-powered tools (Copilot, ChatGPT, Claude) to:
• Build, segment, and manage audience lists
• Personalize campaign messaging at scale
• Optimize send times, targeting, and channel performance
• Automate workflows and nurture sequences

Requirements

• 3–5 years of experience in B2B marketing, event marketing, or campaign execution
• Proven experience executing multi-channel marketing campaigns
• Demonstrated experience using marketing automation platforms and AI-driven marketing tools
• Experience executing content marketing campaigns that drive engagement and conversion
• Experience working in a deadline-driven environment
• Exposure to event marketing promotion is a plus
• Hands-on experience with marketing automation platforms (e.g., Salesforce, Pardot, Sailthru) is required
• Experience leveraging AI-based marketing tools (Copilot, ChatGPT, Claude) for content generation, segmentation, personalization, and campaign optimization
• Familiarity with email marketing, paid media, and digital marketing channels
• Ability to QA campaigns and ensure accuracy across all deliverables

Benefits

• 15 vacation days, 12 company holidays, three personal days, one day to volunteer at the organization of your choice, plus a day off for your birthday each year
• Choice of three Cigna health insurance plans, two dental plans, and vision coverage.
• Health Savings Accounts (HSA) and Flex Spending Accounts (FSA)
• Comprehensive wellness program
• Employer paid life insurance
• Employer paid short-term and long-term disability insurance
• Accident and critical illness insurance
• 401K and Roth retirement savings plans with employer matching
• Employee Referral Awards
• Tuition reimbursement after 1 year of service