Responsibilities

• Own the North America events portfolio across owned, third-party, partner-led, and sales-driven programs
• Define clear frameworks for: Which events we invest in, Levels of spend, Event ownership (Marketing vs Sales vs Partners)
• Lead events end to end, from strategy through execution and post-event impact
• Make decisions and execute amid shifting priorities, constraints, and incomplete information
• Partner closely with Sales and Customer Success to align events to target accounts and regional needs
• Work with Partnerships to manage shared ownership, branding, and expectations
• Collaborate with Demand Gen, Content, and Brand to ensure clear messaging and consistent experiences
• Manage budgets and make deliberate tradeoffs

Requirements

• 7+ years of event or field marketing experience, ideally in high-growth enterprise SaaS
• Strong judgment and comfort operating in ambiguity
• Proven ability to influence stakeholders and partners without formal authority
• Clear understanding of sales-led vs marketing-led events
• Flexible, hands-on operator with a “multiple hats” mindset
• Comfortable with an “ask for forgiveness, not permission” operating style
• Resilient under pressure and steady in messy environments