Own brand strategy and GTM across territories to drive sales and cross-functional alignment.

• Brand Strategy & GTM: Increase sales with strategic brand positioning and territory management; translate brand elements into plans and go-to-market strategies.
• Vision & Communications: Shape and communicate our vision and mission through public speaking and one-on-one presentations.
• Team Leadership: Manage a team of marketing people working on brand initiatives.
• Creative & Campaign Execution: Lead creative development to motivate the target audience to take action; oversee new and ongoing marketing and advertising activities.
• Performance & Market Insight: Establish performance specifications, monitor ROI and KPIs, measure and report performance of campaigns, monitor market trends, consumer markets and competitors’ activities.
• Distribution & Growth: Monitor product distribution and consumer reactions; devise innovative growth strategies; align the brand direction and tactics.