Responsibilities - Increase sales with strategic brand positioning and territory management - Shape and communicate our vision and mission through public speaking and one-on-one presentations - Translate brand elements into plans and go-to-market strategies - Manage a team of marketing people working on brand initiatives - Lead creative development to motivate the target audience to “take action” - Establish performance specifications, cost and price parameters, market applications and sales estimates - Measure and report performance of all marketing campaigns, and assess ROI and KPIs - Monitor market trends, research consumer markets and competitors’ activities - Oversee new and ongoing marketing and advertising activities - Monitor product distribution and consumer reactions Requirements - Ability to receive training and coaching in identifying target audiences and devising effective campaigns - Can handle fieldwork and high volume of in person interaction - Strong analytical skills partnered with a creative mind - Data-driven thinking and an affinity for numbers - Outstanding communication skills - Up-to-date with latest trends and marketing best practices - Degree in marketing or a related field