ETF Marketing, Asset & Wealth Management

Responsibilities

• Define and drive innovative, end-to-end ETF marketing campaigns that align with business priorities
• Manage tracking and analytics of marketing campaigns; draw conclusions from data and identify areas of opportunity and growth
• Work closely with the channel marketing team and a wide range of stakeholders to execute on marketing programs designed for key platforms and firms to deliver against business results and AUM goals
• Leverage AI to improve processes and productivity, and make recommendations to allow marketing to scale at a rapid pace
• Identify and manage initiatives that scale, drive efficiencies and improve speed-to-market
• Explore and implement new strategies for customer acquisition, nurture, and retention
• Review and aggregate KPIs to ensure consistency and visibility across the team and assist with testing, measurements, analytics, reporting and optimization
• Evaluate current processes and seek ways to improve and create efficiency

Requirements

• 5+ years of marketing experience in related industry or general experience in financial services
• Ability to manage multiple priorities in fast-paced environment, work collaboratively with cross-functional teams, and ensure high quality deliverables with attention to detail
• Strong analytical skills and data-driven mindset with ability to attribute and track results to drive a positive ROI on marketing activities; strong proficiency with Excel a plus
• Project management—excellent attention to detail, solid organizational skills and the ability to manage project teams to a timeline while accurately managing large volumes of information
• Capacity to multi-task—the ability to pivot constantly and efficiently from one initiative to another in a fast-paced environment; keen sense of prioritization
• Strong organizational skills with ability to balance multiple projects simultaneously and be able to shift priorities quickly in a changing environment
• Excellent communication and presentation skills with the ability to report findings to all levels of the organization

Benefits

• comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more.