Responsibilities

• Lead program management aspects of our thought leadership activations
• Manage execution with media partners, from planning and engagement to on-site execution and post-event follow-through—ensuring each moment is purposeful, differentiated, and maximizes targets for amplification and audience engagement
• Drive 360-degree communications plans and amplification strategies that extend thought leadership across paid, earned, owned, and social channels to maximize HPE’s thought leadership activations with “beyond the moment” elements
• Ensure each activation incorporates a go-to-market emphasis with customers and prospective customers by partnering with Global Marketing and Global Sales representatives
• Lead budgeting aspects of the program, including evaluating sponsorship packages against return on investment targets, and tracking future partnership opportunities
• Measure the impact of each thought leadership activation, helping define and track success across reach, engagement, influence, and pipeline outcomes, building a framework for thought leadership metrics.
• Support collaboration efforts with executive communications leaders in Global Communications to identify and prepare executive speakers for thought leadership moments
• Assist in managing new and existing media partner relationships on an ongoing basis
• Onboard new partners to the program, partnering with HPE Finance and HPE Procurement

Requirements

• BA or BS in Communications, Marketing, Journalism, Business Administration, Public Relations, English, Political Science, International Relations, or other Liberal Arts disciplines.
• 7+ years of experience in corporate communications, media relations, team member communications, program management, or marketing.
• Previous program management and/or project management experience
• Strong organization and program management skills.
• Advanced writing and editing skills - very minimal peer or manager edits needed.
• Proficiency in presentation development.
• Strong listening and interpersonal skills.
• Advanced knowledge and understanding of communications methodologies, tools and vehicles.
• Proven experience managing, leading, driving teams toward a common goal.
• High levels of tact and diplomacy.

Benefits

• Health & Wellbeing
• Personal & Professional Development
• Unconditional Inclusion