Enterprise Marketing Manager, Stroke
USA (Remote)
Posted 5 days ago
Job Summary
Owns multi-channel, persona-based marketing campaigns for stroke care solutions, creates audience-specific assets, and collaborates with global teams to drive demand and thought leadership.
- Develop downstream, multi-channel campaigns and experiences that increase visibility and demand.
- Position offerings by audience segment using market data.
- Support sales with content across sales stages.
Job Description
Responsibilities
- Work collaboratively with U.S. and Global business lines and support functions to develop compelling cross-portfolio, persona-based value propositions and support assets.
- Develop and drive downstream, multi-channel marketing campaigns and experiences that increase visibility of and demand for stroke care solutions.
- Utilize market and account data to accurately position relevant portfolio offerings and solution sets by audience segment.
- Support sales by developing audience- and channel-specific content for various stages of the sales cycle.
- Develop thought-leadership content based on industry trends and strategic business priorities.
- Measure campaign success and optimize message/channel mix against defined goals and budget.
Requirements
- Bachelor’s degree in Marketing, Communications or related field.
- 10 years of relevant B2B marketing experience, particularly in healthcare or life sciences.
- Proven success in developing and driving multi-channel, persona-based marketing campaigns and experiences that achieve key performance indicators within defined budgets.
- Exceptional writing skills; ability to simplify complex topics and define compelling value propositions.
- Proven results in working with executive leadership and cross-functional teams.
- Experience in collaborating globally; managing global projects with international counterparts.
- Superior organizational and operational skills; ability to juggle multiple projects and shifting priorities in a fast-paced environment, while adhering to budgets and deadlines.
- Strategic thinker with excellent communication and analytical skills.
Benefits
- The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, 401(k) retirement plan. life insurance, long-term and short-term disability insurance, paid parking/public transportation, paid time off, paid sick and safe time.
Siemens Healthineers is a leading medtech company with over 125 years of experience. We pioneer breakthroughs in healthcare. For everyone. Everywhere. Sustainably. Our portfolio, spanning in vitro and in vivo diagnostics to image-guided therapy and cancer care, is crucial for clinical decision-making and treatment pathways. With our strengths in patient twinning, precision therapy, as well as digital, data, and artificial intelligence (AI), we are well positioned to take on the greatest challenges in healthcare. We will continue to build on these strengths to help overcome the world’s most threatening diseases, enable efficient operations, and expand access to care. We are a team of more than 71,000 Healthineers in over 70 countries passionately pushing the boundaries of what is possible in healthcare to help improve the lives of people around the world.
Salaries
Posted range
$146K/yr – $200K/yr
Taken straight from the job posting.
Marketing Team
People
Funding
Funding History
- May 2021Grant • $2.5M
- Mar 2021Post IPO Equity • $2.8B
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