Responsibilities

• Lead enterprise marketing strategies, campaigns, and product launches to drive growth, brand awareness, and market expansion.
• Plan and execute day-to-day marketing activities in support of a product, service or channel.
• Oversee creation and delivery of advertising and marketing materials and ensure brand messages are consistent.
• Collaborate with sales and product to develop strategic partnership activities and implement opportunities.
• Direct marketing budgets, resource allocation, and program execution, ensuring projects are delivered on time and with measurable impact.
• Monitor campaign performance and ROI, using data-driven insights to optimize marketing strategies and maximize results.

Requirements

• 7+ years of B2B marketing experience, preferably supporting complex sales cycles and enterprise-level products or solutions.
• Demonstrated experience developing and executing content strategy, positioning, and thought leadership initiatives that strengthen brand authority and market presence.
• Proven ability to measure marketing influence and campaign effectiveness, leveraging data and analytics to optimize performance.
• Hands-on experience with marketing automation and CRM platforms, such as Salesforce, Pardot, Marketo, or HubSpot.
• Experience with account-based marketing (ABM) platforms (e.g., 6sense, Demandbase) and analytics tools such as Google Analytics or similar reporting solutions.

Preferred

• Prior experience in the payments, financial services, fintech, or related industry preferred.
• Demonstrated success building cross-functional partnerships and influencing stakeholders across sales, product, and business leadership teams.
• Bachelor's degree preferred; equivalent combination of relevant experience, training, and demonstrated success will be considered.

Benefits

• A competitive salary and benefits package that recognizes your contribution.
• Opportunities to grow your skills and build your career within a global business.
• Access to learning, development and on-the-job experiences that expand your expertise.
• A supportive, inclusive team environment where your ideas and input matter.
• Time to give back through community and charity initiatives.
• A global employee assistance program to support your wellbeing.
• Recognition through a global platform that celebrates your achievements.
• Global Payments Benefits