Enterprise Marketing Manager, Cardiovascular

Responsibilities

• The Enterprise Marketing Manager, Cardiovascular defines and drives go-to-market strategies and programs that position the Siemens Healthineers cardiovascular portfolio among the nation’s top healthcare organizations and emerging market segments.
• Responsibilities include supporting the development and launch of multi-channel, persona-based marketing campaigns and experiences, developing compelling audience- and channel-relevant messaging and materials, and creating sales-enablement assets and tools that generate awareness and demand for our cardiovascular portfolio, as well as monitoring and measuring overall campaign success against defined goals and budgets.
• Work collaboratively with U.S. and Global business lines and support functions to develop compelling cross-portfolio, persona-based value propositions and support assets.
• Develop and drive downstream, multi-channel marketing campaigns and experiences that increase visibility of and demand for cardiovascular solutions.
• Utilize market and account data to accurately position relevant portfolio offerings and solution sets by audience segment.
• Support sales by developing audience- and channel-specific content for various stages of the sales cycle.
• Develop thought-leadership content based on industry trends and strategic business priorities.
• Measure campaign success and optimize message/channel mix against defined goals and budget.

Requirements

• Bachelor’s degree in Marketing, Communications or related field.
• 10 years of relevant B2B marketing experience, particularly in healthcare or life sciences.
• Proven success in developing and driving multi-channel, persona-based marketing campaigns and experiences that achieve key performance indicators within defined budgets.
• Exceptional writing skills; ability to simplify complex topics and define compelling value propositions.
• Proven results in working with executive leadership and cross-functional teams.
• Experience in collaborating globally; managing global projects with international counterparts.
• Superior organizational and operational skills; ability to juggle multiple projects and shifting priorities in a fast-paced environment, while adhering to budgets and deadlines.
• Strategic thinker with excellent communication and analytical skills.

Benefits

• medical insurance, dental insurance, vision insurance, 401(k) retirement plan. life insurance, long-term and short-term disability insurance, paid parking/public transportation, paid time off, paid sick and safe time.