Responsibilities

• Develop, write, and edit enrollment-focused communications for prospective undergraduate and graduate students.
• Create and maintain segmented communication flows within Slate CRM based on audience, academic interest, geography, stage in the enrollment funnel, and other recruitment variables.
• Write personalized email campaigns, admission letters, recruitment correspondence, event invitations, text messages, and other student communications.
• Collaborate with admissions counselors and enrollment leadership to support recruitment objectives through targeted messaging.
• Ensure communications maintain a consistent institutional voice while addressing the unique interests and needs of diverse student populations.
• Write compelling copy for digital and print recruitment advertising campaigns, including: Digital display ads, Social media advertising, Search engine marketing campaigns, Print publications, Recruitment brochures and viewbooks, Event promotion materials
• Develop persuasive calls to action that drive inquiries, applications, campus visits, and enrollment deposits.
• Support enrollment marketing campaigns through message development, content strategy, and audience-focused storytelling.
• Write and update admissions and academic program website content designed to improve engagement and conversion.
• Develop landing page copy for recruitment campaigns and enrollment initiatives.

Requirements

• Experience working in higher education admissions, enrollment marketing, or student recruitment.
• Proficiency with the Slate CRM platform, including communication development, segmentation, personalization, and campaign management.
• Experience writing for undergraduate, graduate, or adult learner recruitment audiences.
• Understanding of enrollment funnels, conversion strategies, and prospective student behavior.
• Knowledge of SEO and digital content strategy.
• Experience interpreting campaign analytics and making data-informed content recommendations.
• Commitment to supporting enrollment growth through effective communication strategies
• Knowledge of Chaminade University’s programs and Catholic Marianist mission.
• Exceptional writing, editing, and storytelling skills across multiple formats.
• Ability to translate complex topics into clear, engaging language.

Preferred

• Exceptional promotional writing skills
• Experience in higher education marketing or enrollment communications
• Proficiency in the Slate CRM platform