Enrollment Communications Manager

Responsibilities

• Multi-Channel Communication Strategy
• Create and manage content across email, text, chat, and other related communication channels
• Design and manage communication journeys across the full enrollment funnel (lead inquiry application admission deposit)
• Build targeted communication strategies for distinct student populations and define messaging cadence, sequence, and channel mix based on audience and program characteristics
• Develop, implement, and optimize enrollment communication content, workflows, triggers, and lifecycle campaigns within the CRM
• Partner with admissions counselors and enrollment leadership to identify common applicant questions, objections, and decision factors, and translate those insights into communication strategies
• Develop and execute communication strategies designed to support admitted student engagement and deposit conversion
• Collaborate with the Associate Director of Admissions Operations on campaign execution, workflow builds, and platform automations
• Performance Monitoring & Reporting
• Track key engagement, progression, and conversion metrics on a daily basis

Requirements

• Bachelor's degree in Marketing, Communications, or related field
• Minimum 4 years of experience in email marketing, marketing automation, or digital communications; experience in graduate admissions/enrollment a plus
• Strong copywriting skills
• Experience optimizing campaigns using CRM platforms (e.g. HubSpot, Slate, Salesforce)
• Experience analyzing campaign performance and translating data into actionable communication and enrollment strategies
• Highly organized and self-directed; comfortable managing a high volume of active sequences across multiple programs simultaneously without losing quality or attention to detail