Director, Product Communications and Special Projects
PRover
Lake County, IN (Remote)
$140K/yr - $150K/yrIn-houseFull-timeDirector/executive
14 hrs ago
Enrollment Communications Manager - Digital Learning - UTK
Knoxville, TN (Hybrid)
$79K/yr – $83K/yrMid LevelFull time
Posted 3 weeks ago
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Job Summary
Own end-to-end marketing automation and data governance for Digital Learning, pairing multi-channel enrollment campaigns with rigorous QA to protect the UT brand.
- Growth Infrastructure: Lead multi-channel automation, segmentation, personalization, and trigger-driven campaigns for enrollment outcomes.
- Marketing Ops: Manage data extensions, CRM/CDP integrations, QA, and compliance to ensure accurate, scalable messaging.
Job Description
Responsibilities
- Translate overall university and Digital Learning objectives into a marketing automation approach that delivers progress toward established goals.
- Own the implementation of marketing automation initiatives and multi-channel campaigns (email, behavioral targeting, lead prioritization & qualification, and SMS).
- Oversee journey design: advanced segmentation, dynamic personalization, automation triggers, and iterative optimization of touchpoints.
- Supervise email and SMS marketing efforts: iterative testing, deliverability monitoring, and engagement analytics—ensuring industry-leading open and click rates, funnel movement, and engagement through application cycles for marketing emails and automated enrollment coach outreach.
- Improve, manage, and implement a rigorous email QA process that ensures quality in all marketing activity in keeping with the UT brand.
- In close partnership with Digital Learning’s Applied Innovation team, manage the development and maintenance of data extensions, relational schemas, and integration points across CRM, Marketing Cloud, Data Cloud/CDP, and third-party platforms.
- In partnership with the Digital Learning teams above, enforce communication data governance standards—naming conventions, field mappings, and documentation—to protect data integrity and scalability.
- Manage a rigorous data and design QA and approval workflow that guarantees accuracy, brand consistency, and accessibility for all messaging.
- Ensure compliance with CAN-SPAM, GDPR, FERPA, Accessibility, and other relevant regulations in partnership with Legal and Privacy teams.
- Manage relationships with cross-functional teams, including Student Outreach & Engagement’s enrollment leadership and coaching teams and Applied Innovation’s CRM team to ensure successful campaign execution and scalability.
- Collaborate with campus partners on shared CRM initiatives to develop coordinated student experiences and tailor messaging for online students.
- Run bi-weekly and monthly internal meetings with the goal of project and audience alignment, campaign launch & performance tracking, team efficiency, and cross-functional communication.
- Champion a test-and-learn culture—drive A/B testing, analyze results, and scale winning tactics across programs and pathways to enrollment.
- Monitor KPIs and maintain performance reports and work with CRM team to build custom reports for new campaign types. Present insights and optimization plan to leadership as needed.
- Stay abreast of emerging MarTech trends (AI personalization, real-time orchestration, chatbots, ringless voicemail) and pilot new tools to elevate prospective student engagement.
University of Tennessee, Knoxville
The University of Tennessee is a public land-grant university headquartered at Knoxville. Founded in 1794, it is the flagship institution of the statewide University of Tennessee system with nine undergraduate departments and eleven graduate departments and hosts more than 26,000 students from all 50 states and more than 100 foreign countries. In its 2009 ranking of universities, U.S. News & World Report ranked UT 118th among national universities and 52nd among public institutions of higher learning. Its ties to Oak Ridge National Laboratory, established under UT President Andrew Holt and continued under the UT-Battelle partnership, have positioned the University as co-manager and allow for considerable research opportunities for faculty and students enjoyed by few other institutions of comparable standing.Also affiliated with the University are the Baker School of Public Policy and Public Affairs, the University of Tennessee Anthropological Research Facility, and the University of Tennessee Arboretum, which occupies 250 acres of nearby Oak Ridge, Tennessee and features hundreds of species of plants indigenous to the region. The University is a direct partner of the University of Tennessee Medical Center, the only Level I trauma center in the East Tennessee region and a self-proclaimed 'teaching hospital' due to its aggressive medical research programs and position as the primary career destination for most medical school graduates of the University of Tennessee Health Science Center at Memphis.
