Responsibilities

• Develop, manage, and execute enrollment communication campaigns for prospective, applicant, and accepted students
• Write and edit student-facing content including emails, text messages, web pages, letters, and print materials
• Coordinate communication timelines tied to recruitment cycles, application deadlines, financial aid processes, and enrollment milestones
• Maintain and update enrollment-related content on the College website and CRM platforms
• Collaborate with Admissions, Financial Aid, and Enrollment Management staff to identify communication needs and improve application completion and yield
• Serves as the campus wide systems administrator for the OCC texting platform, Mongoose. This includes training of new users, creating and implementing training modules, system management, and serves liaison with Mongoose account executives.
• Use CRM and communication tools to segment audiences and personalize messaging
• Monitor campaign performance and assist with reporting (e.g., open rates, click-through rates, application and enrollment progress)
• Ensure messaging aligns with institutional branding, accessibility standards, and inclusive language best practices
• Support recruitment and onboarding initiatives through promotional and informational communications (e.g., open houses, admitted student events, orientation)
• Serve as a communications liaison between Enrollment Management departments and the College's Marketing and Communications team.
• Lead the Student Success Communications Committee providing direction to drive consistent, student-centered messaging across campus
• Develop and lead training for the enrollment division on effective, student-centered communication strategies
• Perform other related duties as assigned