Engagement Marketing Strategist

Responsibilities

• Partner closely with Client Managers to understand client goals, workforce needs, business moments, and member engagement opportunities.
• Develop client-specific communication strategies and campaigns to measurably improve awareness, activation, ongoing engagement, and re-engagement in line with client priorities and agreements.
• Equip Client Managers with strategic recommendations, talk tracks, campaign plans, and data-informed points of view to support client-specific goals.
• Advise on audience segmentation, message sequencing, channel mix, localization, timing, calls to action, and measurement.
• Support client launches, open enrollment, benefit changes, new-hire moments, relaunches, and other high-impact opportunities to drive awareness and utilization.
• Develop custom communications and marketing recommendations, balancing client objectives, member needs, operational feasibility, and brand standards.
• Build and improve repeatable playbooks, toolkits, templates, and frameworks that make high-quality engagement strategy easier to deliver at scale.
• Use campaign and population data to identify opportunities, recommend tests, evaluate performance, and improve future campaign strategies.

Requirements

• 5–8 years of experience in lifecycle marketing, customer marketing, member engagement, client strategy, integrated marketing, or a related field.
• Experience developing communication or engagement strategies for multiple audiences, customers, clients, or market segments.
• Experience planning and executing multi-touch, multi-channel campaigns and understanding how audience, message, timing, and channel work together.
• Strong strategic consulting skills, with the ability to understand a business need, identify the underlying opportunity, and recommend a focused path forward.
• Excellent written and verbal communication skills, including the ability to make complex ideas clear and persuasive for both internal and external audiences.
• Comfort using data and performance insights to make recommendations, prioritize opportunities, and improve campaign effectiveness.
• Strong project management and organizational skills, with the ability to manage multiple clients, priorities, and stakeholders in a fast-moving environment.
• Proven ability to influence without authority and build alignment across cross-functional teams.
• A member- or customer-centered mindset and a high bar for clarity, relevance, and inclusive communication.
• Immigration sponsorship is not available for this position. Applicants must be able to maintain work authorization for the duration of employment without employer sponsorship or employer-provided training plans or attestations (including, for example, the Form I-983 required for STEM OPT).

Preferred

• Experience in healthcare, behavioral health, benefits, employee engagement, SaaS, or another complex, high-consideration product or service.
• Experience supporting enterprise clients or partnering with account, client success, customer success, or sales teams.
• Experience with lifecycle marketing platforms, CRM or marketing automation tools, campaign analytics, experimentation, or audience segmentation.
• Experience developing scalable playbooks, enablement materials, or communication frameworks.
• Experience working across global audiences, languages, regions, or culturally diverse populations.

Benefits

• Medical / Dental / Vision / Disability / Life Insurance
• High Deductible Health Plan with Health Savings Account (HSA) option
• Flexible Spending Account (FSA)
• Access to coaches and therapists through Modern Health's platform
• Flexible Time Off
• Company-wide Collective Pause Days
• Parental Leave Policy
• Family Forming Benefit through Carrot
• Family Assistance Benefit through UrbanSitter
• Professional Development Stipend