Employee Benefits Director, Consumer Growth & Experience Strategy
Hartford, CT (Hybrid)
Posted 3 days ago
Job Summary
Own the consumer growth agenda for Employee Benefits, shaping multi-year strategies and an end-to-end journey across awareness to advocacy, while partnering with senior leaders to drive enrollment, optimization, and personalized experiences.
- Lead strategic growth initiatives and multi-year roadmaps aligned to business objectives
- Own end-to-end consumer journey design and optimization across awareness to advocacy
- Influence executive leadership and resource allocation through growth intelligence
Job Description
Responsibilities
- Partner with EB CMO, Head of Customer Growth, AVP of B2B Marketing , AVP of Partner Strategies and AVP of Enrollment Operations to establish the long-term consumer growth vision and strategic roadmap.
- Develop annual and multi-year growth strategies aligned to Employee Benefits business objectives, including growth targets for new sales within broker partnerships, key HR Tech partnerships, as well as add-issue opportunities within current book
- Lead operating model that leverages current access to third party data sources, advises and partners on first-party data investments
- Establish an E2E journey framework spanning awareness, consideration, enrollment, onboarding, engagement, claims, retention, and advocacy; keeps current with VOC and VOE, as well as metrics dashboards
- Partner with Customer Experience and Digital Experience teams to improve end-to-end experiences, including but not limited to, decision support optimization and key demos
- Lead strategy to create B2C value proposition, and scaled content used at case level supporting selection of benefits
- Partner with CMO and Director of Market Launch and Enterprise leads in Research, Paid Advertising, Media Relations to support top of funnel Brand performance
- Establish B2C strategies that improve participation, product election rates, and benefit awareness.
- Drive innovation in enrollment experiences, decision support, personalization, and consumer education.
- Establish prioritization frameworks that align resources to the highest-value opportunities.
Requirements
- 10+ years of Employee Benefits industry experience in growth marketing, consumer strategy, customer experience, enrollment strategy, digital marketing, or related disciplines required.
- Experience leading enterprise-wide strategic initiatives.
- Proven ability to influence executive leaders and drive organizational change.
- Strong strategic planning, business acumen, and analytical capabilities.
- Exceptional communication and executive storytelling skills.
- Experience leading customer experience transformation initiatives.
- Experience building personalization and lifecycle marketing capabilities.
- People leadership experience preferred.
- Bachelor's degree or equivalent experience.
The Hartford
Showing up for people isn’t just what we do. It’s who we are – for over 200 years. And while it looks different every day, we do more to innovate for our customers, our communities and our employees. Because you put your trust in us.
Salaries
Posted range
$129K/yr – $193K/yr
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Employee Benefits Director, Consumer Growth & Experience Strategy
The Hartford · Hartford, CT · Hybrid
