Employee Benefits Director, Consumer Growth & Experience Strategy
Hartford, CT (Hybrid)
Posted 7 days ago
Job Summary
Owns the consumer growth strategy and end-to-end enrollment experience, leading cross-functional initiatives, platform partnerships, and B2C optimization across awareness to advocacy.
- Owns the growth strategy and roadmap across Consumer Growth, Enrollment, and B2C initiatives
- Leads cross-functional collaboration with marketing, experience, and data teams to optimize journeys and decisions
Job Description
Responsibilities
- Consumer Growth Strategy & Leadership
- Partner with EB CMO, Head of Customer Growth, AVP of B2B Marketing , AVP of Partner Strategies and AVP of Enrollment Operations to establish the long-term consumer growth vision and strategic roadmap.
- Develop annual and multi-year growth strategies aligned to Employee Benefits business objectives, including growth targets for new sales within broker partnerships, key HR Tech partnerships, as well as add-issue opportunities within current book
- Lead operating model that leverages current access to third party data sources, advises and partners on first-party data investments
- Establish an E2E journey framework spanning awareness, consideration, enrollment, onboarding, engagement, claims, retention, and advocacy; keeps current with VOC and VOE, as well as metrics dashboards
- Partner with Customer Experience and Digital Experience teams to improve end-to-end experiences, including but not limited to, decision support optimization and key demos
- Lead strategy to create B2C value proposition, and scaled content used at case level supporting selection of benefits
- Partner with CMO and Director of Market Launch and Enterprise leads in Research, Paid Advertising, Media Relations to support top of funnel Brand performance
- Enrollment & Adoption Growth
- Establish B2C strategies that improve participation, product election rates, and benefit awareness.
Requirements
- 10+ years of Employee Benefits industry experience in growth marketing, consumer strategy, customer experience, enrollment strategy, digital marketing, or related disciplines required.
- Experience leading enterprise-wide strategic initiatives.
- Proven ability to influence executive leaders and drive organizational change.
- Strong strategic planning, business acumen, and analytical capabilities.
- Exceptional communication and executive storytelling skills.
- Experience leading customer experience transformation initiatives.
- Experience building personalization and lifecycle marketing capabilities.
- Bachelor's degree or equivalent experience.
Preferred
- People leadership experience preferred.
The Hartford
Showing up for people isn’t just what we do. It’s who we are – for over 200 years. And while it looks different every day, we do more to innovate for our customers, our communities and our employees. Because you put your trust in us.
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Posted range
$129K/yr – $193K/yr
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Employee Benefits Director, Consumer Growth & Experience Strategy
The Hartford · Hartford, CT · Hybrid
