Email/SMS Marketing Manager

Los Angeles, CA (Remote)

$110K/yr – $120K/yrMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own end-to-end lifecycle email and SMS program for a health-focused DTC brand, driving activation, retention, and list growth through robust flows, segmentation, and deliverability discipline.

  • Lifecycle operations: build, QA, and deploy campaigns in Klaviyo aligned to the lifecycle roadmap with automated flows for welcome, post-purchase, replenishment, win-back, and abandonment.
  • Deliverability and data integrity: own inbox placement, sender reputation, list hygiene, data reconciliation across Klaviyo, Recharge, Shopify Plus, and Northbeam, and pre-send QA checks.

Job Description

Responsibilities
  • Build, QA, and deploy email and SMS campaigns in Klaviyo against the lifecycle roadmap set by the Director of Lifecycle
  • Build and maintain automated flows, including welcome, post-purchase, replenishment, win-back, browse abandonment, cart abandonment, and review request
  • Manage send schedules and calendar coordination across promotional, lifecycle, and transactional sends
  • Build dynamic content and personalization that adapts based on customer attributes
  • Execute against subscription milestones in coordination with Recharge and Shopify Plus events
  • Develop and optimize on-site lead capture and subscriber acquisition flows, including pop-ups, post-purchase opt-ins, and incentive structures that grow the email and SMS list while protecting deliverability
  • Build and maintain customer segments based on behavioral, transactional, and subscription attributes
  • Apply segmentation logic to maximize relevance and minimize over-mailing
  • Own inbox placement, sender reputation, and deliverability monitoring
  • Maintain list hygiene, including bounce management, unsubscribe handling, and re-engagement protocols
Requirements
  • 3-5+ years executing email and SMS marketing programs at DTC consumer brands, ideally in health, wellness, beauty, or consumables
  • Deep hands-on Klaviyo expertise, including advanced flow architecture, dynamic segmentation, deliverability optimization, A/B testing, and performance analytics
  • Hands-on experience with Shopify Plus and Recharge in a subscription DTC context
  • Proficient with HTML and CSS for email template customization and rendering troubleshooting
  • Power user of Excel, Google Sheets, and AI platforms (ChatGPT, Claude, or comparable) for data analysis, reconciliation, and reporting
  • Demonstrated procedural QA discipline (documented checklists, defined process, not just personal carefulness) with a track record of clean execution and zero major send errors at scale
  • Hands-on experience reconciling data across email, subscription, ecommerce, and attribution platforms to deliver reporting that leadership can trust
  • Solid understanding of compliance for email and SMS marketing (FTC, TCPA, CAN-SPAM, GDPR)
  • Comfortable working independently against a roadmap while staying tightly aligned with a strategic leader
  • Remote-first mindset with strong written communication
Nice to Have
  • Experience operating in a subscription DTC business model
  • Located within driving distance of Los Angeles, CA
Benefits
  • Flexible time off + 9 annual company holidays
  • Your Birthday is a paid vacation day - take the day to celebrate your awesomeness!
  • 100% company-paid base plan Medical, Dental, and Vision Insurance for employees
  • 100% company-paid Life Insurance and Short-Term Disability Coverage
  • 3% Employer contributions to 401(k) regardless of employee participation
  • Matching Charitable Contributions up to $2,5000/year
  • $1,200/annual Work from Home (WFH) stipend
  • Employee Recognition and Rewards Program
  • Pet insurance
  • Employee Product Samples and Discounts
  • Professional Development Fund
  • Free Calm App Subscription
  • Pet Insurance
Hi-Altitude Brands logo

Hi-Altitude Brands

Hi-Altitude Brands is a fast-growing, industry-leading creative marketing company in California. We pride ourselves on being at the forefront of the health and wellness revolution. Our focus on quality, research, technology, and consumer satisfaction is prevalent in all we do.Our mission is to create a workplace that inspires creative and innovative ideas, where all can contribute and be heard. We want our team to be with us for the long run, so we focus on having a work-life balance. How awesome if you could have a job where you “want” to come in on a Monday!Our commitment is to offer our employees open communication, continuous constructive feedback, and essential opportunities to grow and advance within our company. We want each team member’s unique talents to be seen and to shine. Our core belief is that the entire Hi-Altitude Brands team wins when our employees thrive.We see our team as our family. From great health benefits to retirement plans, we want to support our employees’ professional and personal success and wellness.Our leadership team has an extensive background in marketing, direct response sales, and consumer services and has half a century of combined experience growing and nurturing brands and companies. At Hi-Altitude Brands, we pride ourselves on our creativity, research, and ability to use the latest in technology to bring our products to our loyal customers worldwide.Company Benefits: 💲Competitive Salaries 🏡Fully remote working position🌴Paid time off (PTO)🎆Paid annual company holidays🥳Your Birthday is a paid vacation day each year🩺100% Company paid Medical, Dental, and Vision Insurance (base plan)🩺100% Company paid Life Insurance and Short-Term Disability Coverage🍼Paternity leave💰Employer matching 401K participation, 3% Employer deferred contributions to 401k💵We match your charitable contributions up to $2,500/yr🖊️Work from home (WFH) stipend of $1,200/yr💊Free products samples🎉Fun company social gatherings

Founded in 2014
Los Angeles, California, USA
39 employees (14 in marketing)

Traffic Signals

Monthly Visitors
2.5K
Traffic Source Mix
Search
21.2%
Direct
58.9%
Referral
5.1%
Social
13.5%
Paid
1.2%

Headcount Trend

Current headcount: ~39

Marketing Team

Marketing Team Size
9 (23% of company)
Marketing Roles Posted (Last 30 Days)
4