Email & SMS Strategist

Charleston, SC (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 3 months ago

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Job Summary

Own lifecycle CRM—design and optimize email and SMS campaigns and flows, segment audiences for personalized messaging, and scale cross-brand programs through collaboration with creative and merchandising to drive conversion and lifecycle value.

  • Lifecycle ownership: plan and run email and SMS programs across brands including promotions, launches, and editorial content.
  • Automation and segmentation: optimize welcome, abandonment, win-back, post-purchase flows and audience targeting for relevance and retention.
  • Cross-functional execution: partner with creative/merchandising to align content, calendars, and promotion timing.

Job Description

Responsibilities
  • Plan, build, and execute email and SMS campaigns across all brands including promotional sends, product launches, and editorial content
  • Own and optimize email & SMS automation flows (welcome, browse/cart abandonment, win-back, post-purchase, etc.) to improve conversion and retention
  • Segment audiences based on behavior, lifecycle stage, and brand engagement to deliver personalized and relevant communications
  • Partner with creative and merchandising teams to develop content, messaging, and promotional calendars
  • Monitor channel performance and report on key metrics including conversion, revenue attribution, open/click-through rates, opt-out rates, and LTV
  • Conduct A/B testing on subject lines, creative, CTAs, send times, and segmentation strategies
  • Maintain deliverability, compliance, list hygiene, and subscriber growth best practices for both email and SMS programs
  • Identify opportunities to improve user journeys, deepen engagement, and scale lifecycle/CRM initiatives

Maxwood Furniture

3.6 Glassdoor

Maxwood Furniture is a one-stop-shop for diverse wood furniture products. •Youth Brands•Primary Bedroom Collections•Dining Collections•Console, Coffee & Side Tables•And more...Since launching over 20 years ago, we have grown to manufacture several distinct brands & product lines, that we have in-stock and ready to ship from our US-based distribution centers. We also ship container direct from our state of the art 1,300,000 sq. ft. factory in Vietnam, where products are precision engineered. Customers can select from existing designs or work with our team to create custom products & private label lines. Low MOQs enable customers to mix containers across bedroom, dining & occasional furniture. So, even smaller companies can order direct & save!We work with diverse customers all over the world, including large retailers, design firms, procurement firms, hotel groups & turn-key companies. Contact us to learn more about our manufacturing capabilities!

Founded in 2003
Charleston, South Carolina, USA
124 employees (31 in marketing)
66% recommend to a friend
52% CEO approval

Traffic Signals

Monthly Visitors
4.8K
Monthly Google Ads Budget
$1.3K
Traffic Source Mix
Search
32.3%
Direct
46.8%
Referral
5.2%
Social
13.8%
Paid
1.7%

Headcount Trend

Current headcount: ~124

Marketing Team

Marketing Team Size
21 (17% of company)
Median Career Experience
11.5 years
Median Tenure
2.8 years
Marketing Roles Posted (Last 30 Days)
1