Responsibilities

• Email and SMS Journey Architecture & Flow Optimization
• Design, execute and continuously optimize automated multi-channel journeys in Klaviyo (Welcome, Post-Piercing, Post-Purchase, Re-engagement, etc.).
• Design mobile wallet campaigns through Vibes, driving in-store and online redemptions, push notifications, and digital offer engagement.
• Partner with loyalty to integrate the program (tiers, point balances, reward drops) directly into messaging streams.
• Audience Segmentation & Channel Health
• Define and build targeted customer segments based on purchase frequency, retail vs. online affinity, category interest, and engagement state.
• Oversee list growth strategies, subscriber opt-in flows, list hygiene, deliverability, and strict SMS/Mobile Wallet compliance (TCPA/CTIA).
• Manage message frequency capping and cross-channel orchestration to prevent customer fatigue between Email, SMS, and Wallet notifications.
• Testing, Analytics & Performance
• Establish a structured A/B testing framework across subject lines, creative assets, SMS copy, send times, and dynamic journey paths.

Requirements

• Bachelor’s degree in marketing, Communications, Business, or a related field or equivalent experience.
• 5+ years of dedicated email and SMS marketing experience (brand or agency).
• Direct, hands-on experience building email and SMS programs and journeys.
• Strong analytical skills: ability to evaluate multi-touch journey attribution and cohort retention metrics.
• Deep understanding of mobile-first engagement for youth fashion/retail audiences.
• Collaborative project manager capable of coordinating creative assets, tech integrations, and brand priorities.

Benefits

• medical, dental, and vision insurance
• voluntary welfare plans
• bonus plan eligibility
• 401(k) match
• vacation time
• sick time* and paid leave
• Benefits for part-time employees included voluntary welfare plans, 401(k) match, vacation time, sick time* and paid leave in required states.