Senior Lifecycle Marketing Manager, Provider Marketing (Alma)
Spring Health
New York City, NY (Remote)
$122K/yr - $140K/yrIn-houseFull-timeSenior level6+ years exp.
1 day ago
Email & SMS Lifecycle Marketing Specialist
Harris County, TX (On-site)
Salary Not AvailableMid Level2+ years expFull time
Posted 2 weeks ago
Job Summary
Own the end-to-end Klaviyo lifecycle programs across three ecommerce brands, building and optimizing campaigns, flows, and segmentation while collaborating with Ecommerce and Creative teams to drive engagement, acquisition and retention.
- Lead strategy and execution of Klaviyo campaigns and flows across multiple brands
- Design and refine audience segments and lifecycle journeys to boost engagement and conversions
Job Description
Responsibilities
- Klaviyo Campaign & Flow Execution
- Build, QA, schedule and deploy email and SMS campaigns across all three businesses.
- Build and optimize automated Klaviyo flows using conditional logic, filters, splits and dynamic content.
- Create and maintain customer segments based on engagement, behavior, purchase history, category interest and lifecycle stage.
- Create and optimize signup forms, popups and email/SMS acquisition experiences.
- Maintain templates and make light layout or content adjustments as needed.
- Coordinate campaign assets, product selections, copy, offers and timing with Ecommerce, Creative and Merchandising teams.
- Help maintain clean account organization, naming conventions and QA processes across multiple Klaviyo accounts.
- Lifecycle Automation
- Continuously improve automated journeys that move customers through the funnel. Programs may include:
Requirements
- 2-4 years of experience in ecommerce email, SMS, CRM, lifecycle or retention marketing.
- Strong hands-on experience working inside Klaviyo.
- Experience personally building email campaigns and automated flows.
- Experience with segmentation, personalization and customer journey logic.
- Working knowledge of SMS marketing and subscriber acquisition.
- Experience with Shopify or Shopify Plus.
- Strong analytical skills and comfort working with performance data.
- Experience running structured A/B tests.
- Understanding of email deliverability, list health and campaign QA.
- Strong writing, proofreading and attention to detail.
Preferred
- Klaviyo certifications or advanced platform training.
- Experience with high-AOV or considered-purchase ecommerce.
- Experience with large product catalogs or multi-brand retail ecommerce.
- Experience with GA4 or other ecommerce analytics tools.
- Basic HTML/CSS knowledge for email.
- Experience with dynamic content, personalization or cohort/LTV analysis.
- Experience with reviews, loyalty, referral or post-purchase programs.
- Graphic design experience or familiarity with design tools such as Canva, Adobe Creative Suite or Figma is a plus.
Imperial Industrial Supply
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Salaries
Lifecycle Marketing Specialist median pay in the United States
Most pay falls between $70K and $95K. Based on 20 salaries.
Marketing Team
Marketing Team Size
1 (4% of company)
Marketing Roles Posted (Last 30 Days)
2
Traffic Signals
Monthly Visitors
107.6K
Monthly Google Ads Budget
$163K
Traffic Source Mix
Search
49.8%
Direct
15.1%
Referral
4.6%
Social
10%
Paid
13.6%
Headcount Trend
Current headcount: ~26
Links
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