Own and scale email and SMS growth engines, rebuilding lifecycle infrastructure and automations while driving high-volume campaigns across home services, with relentless testing and data-driven optimization to lift leads and engagement.

• Lifecycle & channel ownership: Lead end-to-end email and SMS programs, including automation, segmentation, and nurture journeys.
• Infrastructure & optimization: Audit and rebuild lifecycle platforms, workflows, and experiments to improve deliverability, repeatability, and ROI.
• Performance and compliance: Analyze metrics, optimize deliverability, engagement, lead quality, and ensure SMS compliance across channels.