Email Marketing Specialist

Brighton, MI (Hybrid)

$45K/yr – $54K/yrMid Level2+ years expFull time

Posted 3 days ago

Job Summary

Own end-to-end email programs for clients, guiding strategy, calendar management, campaign execution, automation, deliverability, and optimization while collaborating with account teams and creatives.

  • Own the email calendar and campaigns
  • Develop automated flows and optimise deliverability

Job Description

Responsibilities

  • Email Strategy & Campaign Planning
  • Own the email calendar for each assigned client, including newsletters, promotions, seasonal campaigns and announcements.
  • Partner with Account Owners to align every email program to the client's goals, roadmap and brand voice.
  • Coordinate with the Social Media team so email and social messaging stay consistent across channels.
  • Repurpose existing client content (blogs, videos, podcasts, social) into email where it fits the strategy.
  • Coordinate with graphic designers and videographers on visual assets needed for campaigns.
  • Campaign Build & Deployment
  • Write compelling email copy including subject lines, preview text, body content and CTAs aligned to client goals.
  • Build and maintain responsive, on-brand email templates across the agency's email marketing platforms.
  • QA every send before deployment, including links, personalization, mobile rendering and audience selection.

Requirements

  • Hands-on experience with email marketing platforms (Mailchimp, HubSpot, Klaviyo, ActiveCampaign, Squarespace Email or similar).
  • Experience building automated email flows and segmented campaigns.
  • Working knowledge of email deliverability and authentication (SPF, DKIM, DMARC).
  • Basic HTML/CSS for email template edits and troubleshooting.
  • Strong writing skills with the ability to adapt tone and voice across multiple brands.
  • Basic understanding of Google Analytics 4 for tracking campaign performance.
  • Comfort using AI writing and optimization tools within an email workflow.
  • Familiarity with Canva or similar tools for basic visual asset creation.
  • Education Bachelor’s degree in Marketing, Communications, Journalism or related field preferred.
  • Equivalent experience in lieu of a degree is acceptable.

Benefits

  • Healthcare, Dental, and Vision
  • 401(k) with a 3% match
  • Financial wellness planning program
  • Paid maternity and paternity leave
  • Hybrid flexibility (currently 2 remote workdays per week, subject to team and business needs)
  • Paid Time Off (3 Weeks Starting, prorated based on start date)
  • Summer Fridays (out at 2:30 PM)
  • Christmas to New Year’s Break
Wayne Media Group logo

Wayne Media Group

Creative. Video. Web. Podcasting. We are #morethanmarketing

Founded in 2019
Brighton, Michigan, USA
18 employees (15 in marketing)

Salaries

Posted range

$45K/yr – $54K/yr

Taken straight from the job posting.

See all Wayne Media Group salaries

Marketing Team

Marketing Team Size
9 (50% of company)
Median Tenure
1.6 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
1K
Traffic Source Mix
Search
24.2%
Direct
58.1%
Referral
5.4%
Social
11.1%
Paid
1.2%

Headcount Trend

Current headcount: ~18
Wayne Media Group logo

Email Marketing Specialist

Wayne Media Group · Brighton, MI · Hybrid