Responsibilities

• Lifecycle automation - Own and optimize existing tracks across both brands: post-quiz, abandoned cart, post-purchase, and returning customer - Audit existing flows for performance, relevance, and accuracy — rebuild or retire what isn’t earning its place - Build new tracks as products, audiences, and buying paths change - Develop segmentation and personalization strategies that make each send feel like it was written for one person - Apply all of the above to SMS as much as email — the two channels should work together, not duplicate each other Campaigns and promotions - Write, design, build, stage, and send monthly promotional campaigns and flash sales for both brands, pulling in our in-house designers when a send calls for it - Own the email and SMS calendar, keeping it aligned with promos, product drops, and sales priorities so the rest of the company can see what's going out and when - Coordinate with Sales and Customer Support so what customers read matches what they hear on the phone Product launches - Partner with product and marketing on launch planning — you're a stakeholder in launches, not a downstream recipient of them - Build launch sequences that introduce new products, explain the problem they solve, and reach the segments most likely to buy - Target launch sends against existing customer and lead data rather than blasting the full list Voice and technical translation - Learn our products well enough to explain them accurately — pump curves, head pressure, panel sizing, wire runs - Translate that detail into plain language a first-time installer can act on. Most of our customers install these themselves, and many have never done it before. - Keep visual and written execution consistent from website to email to SMS — and keep the two brands sounding distinctly like themselves Performance and testing - Lead A/B testing across subject lines, creative, personalization, and send-time optimization - Pull and review weekly performance reports, flag trends, and recommend tactical adjustments - Maintain list health: subscriber growth, engagement, deliverability, and compliance

Requirements

• 3+ years in email marketing, lifecycle marketing, or marketing automation
• Demonstrated success managing lifecycle programs, including triggered flows and journey orchestration
• Hands-on experience running SMS campaigns
• Proficiency with an ESP like Ortto (what we use) or Klaviyo
• Strong command of the fundamentals: targeting and segmentation, personalization, triggered automation, orchestrated journeys, and multivariate testing
• Familiarity with deliverability best practices — list hygiene, spam compliance, engagement monitoring
• Comfort reading performance data and turning it into a recommendation, not just a report
• Ability to manage multiple campaigns across two brands in a fast-moving environment
• An eye for design. You can mock up concepts yourself in HTML, Claude, or Canva — or direct style and structure clearly enough that one of our in-house designers can run with it.
• Exceptional writing. This is a writing job as much as a marketing job.

Preferred

• Working knowledge of analytics and reporting tools (GA4, Looker Studio, Segment)
• Experience using AI tools for email marketing (Claude, ChatGPT, or similar)
• Slack, Google Docs, Google Sheets
• Background — professional or personal — with ranchers, farming, irrigation, rural living, solar, or industrial products
• Experience explaining technical or mechanical products to non-technical buyers
• Shopify experience

Benefits

• Comprehensive Benefits: 401K match, health care, paid holidays, PTO, sick leave, and pet insurance.
• Unique Perks: Off-grid and volunteer PTO days, triple-your-impact donation matching, and AAA Roadside Assistance membership.
• Vibrant Culture: Unlimited coffee, regular parties, delicious food, karaoke nights, and a fun-loving team spirit.
• Work-Life Balance: We operate Monday through Friday, keeping weekends sacred for rest and family time.
• Farm Fresh Goodness: Enjoy our company garden, and meet our resident chickens and ducks; fresh veggies and eggs are on us!