Email Marketing Specialist

Fort Washington, PA (Hybrid)

Salary Not AvailableMid Level4+ years expFull time

Posted 2 months ago

Job Summary

Own end-to-end email marketing programs from brief to performance analysis, driving personalized campaigns in SFMC and Customer.io, with testing, optimization, and exploration of AI-powered enhancements.

Job Description

Responsibilities

  • Build, schedule and deploy email campaigns and automated journeys in SFMC and Customer.io
  • Build and code responsive email templates and modules using HTML/CSS, Stripo and platform-native editors
  • Build visuals if required, such as top header images, icons, and other email design features
  • Use Liquid code (Customer.io) and AMPScript (SFMC) to personalize messages at scale
  • Partner with marketing managers on briefs, segmentation, cadence planning, and benchmark alignment
  • Set up and manage A/B tests (subject lines, layouts, CTAs, send time, personalization) and deliver actionable insights
  • Monitor and present performance metrics (deliverability, opens, clicks, conversions, unsubscribes, complaints) and optimize based on data
  • Explore and pilot AI-based capabilities such as subject line generation, send-time optimization, and content recommendations
  • Maintain a scalable library of templates, modules, and documentation
  • Ensure all campaigns align with CAN-SPAM, CASL, GDPR, and Aon's internal privacy/security standards

Requirements

  • 2-4 years plus of hands-on email marketing experience (agency or in-house)
  • US-based position, native English speaker with excellent writing and editing skills
  • Hands-on experience with Salesforce Marketing Cloud (Email Studio and Journey Builder required)
  • Experience building and deploying campaigns in Customer.io, including liquid code for personalization and logic a plus
  • Strong email development background with a portfolio of responsive email work
  • Proficiency in HTML/CSS for email and understanding of cross-client rendering limitations
  • Experience using Stripo or similar modular template tools
  • Strong attention to detail, organizational skills and ability to manage multiple projects in a fast-paced environment
  • Curiosity and enthusiasm for experimenting with AI tools to test, personalize and scale email communications
  • Bachelor’s degree or equivalent experience preferred, with years in the tech/marketing/design industry

Preferred

  • knowledge of AMPscript/SQL is advantageous

Benefits

  • A summary of all the benefits offered for this position: Aon offers a comprehensive package of benefits for full-time and regular part-time colleagues, including, but not limited to: a 401(k) savings plan with employer contributions; an employee stock purchase plan; consideration for long-term incentive awards at Aon’s discretion; medical, dental and vision insurance, various types of leaves of absence, paid time off, including 12 paid holidays throughout the calendar year, 15 days of paid vacation per year, paid sick leave as provided under state and local paid sick leave laws, short-term disability and optional long-term disability, health savings account, health care and dependent care reimbursement accounts, employee and dependent life insurance and supplemental life and AD&D insurance; optional personal insurance policies, adoption assistance, tuition assistance, commuter benefits, and an employee assistance program that includes free counseling sessions. Eligibility for benefits is governed by the applicable plan documents and policies.
Aon Corporation logo

Aon Corporation

Aon PLC is a British-American multinational financial services firm that sells a range of risk-mitigation products, including Commercial Risk, Investment, Wealth and Reinsurance solutions, as well as boutique strategy consulting through Aon Inpoint. Aon has approximately 50,000 employees in 120 countries.

Founded in 1992
Hoopeston, Illinois, USA
66 employees (4 in marketing)

Marketing Team

Marketing Team Size
3 (5% of company)
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
1.8M
Traffic Source Mix
Search
26.6%
Direct
44.6%
Referral
24.2%
Social
3.4%
Paid
1%

Headcount Trend

Current headcount: ~66
Aon Corporation logo

Email Marketing Specialist

Aon Corporation · Fort Washington, PA · Hybrid