Responsibilities

• Work with email stakeholders/content strategists to drive strategy to increase engagement and acquisition across all email streams; including re-engagement, drip campaigns, transactional emails and lifecycle marketing
• Lead meetings with stakeholders to develop, set up, and launch email campaigns with emphasis on content strategy, project management, customer segmentation, contact strategy, execution & analysis
• Manage campaign workflow through the Academy’s project management platform, ensuring milestones are met and campaign is executed on time
• Build, edit, and test email campaigns using the Academy’s custom JSON email template engine
• Create audience segments to match stakeholder requirements by using pre-existing SQL queries (that may require minor modification) and other tools as necessary
• Monitor HTML, CSS, and other performance issues to maintain email template functionality
• Manage email marketing and project management platforms, including set-up of user accounts, lists, tables and fields, segmentation, and automation of applicable campaigns and processes
• As necessary, assist the Sr. Manager, Marketing Operations, and external agency with migration from current email platform to forthcoming email & marketing automation platform
• Assist on key analytics projects that require coordination with technical teams
• Assess Academy email KPIs and adjust/update as necessary to align with industry guidelines

Requirements

• Minimum of 5 years’ experience in email marketing or related roles
• Bachelor or Associates degree in related field preferred and not required
• Experience implementing a project management framework
• Proficiency with cloud-based project management tools like Jira, Wrike, Asana, or Basecamp
• At least 3 years’ experience using a top-tier Email Service Provider and/or marketing automation platform (e.g. HubSpot, Iterable, Marketo, Marketing Cloud, Mailjet, etc.)
• Preferred: direct experience with Mailjet and HubSpot platforms
• Advanced knowledge of HTML and CSS
• Basic proficiency with SQL
• Preferred: basic proficiency with JavaScript and JSON
• Proven knowledge of email marketing trends and willingness and ability to adopt new technologies, languages and or frameworks to keep up evolving best practices

Preferred

• Experience collaborating with cross-functional teams across marketing, product, and data science.

Benefits

• Comprehensive benefits based on the hours per week worked.